How to stand out this heating season

September 25, 2025 By Jennifer LeClerc 0 Comments

Competition among heating companies during the busy fall and winter seasons can be fierce.

A good marketing strategy during the winter heating season will inform customers that you are ready to provide for their energy needs. (Photo: Ulga/iStock/Getty Images Plus/Getty Images)

To succeed, it’s not enough to just show up. You have to go the extra mile, all while juggling deliveries, service calls and customer expectations. Everyone else is putting their best foot forward. Are you? A strong marketing strategy can make all the difference, but only if you know how to put it to work when and where it matters.

Here are four essential marketing tips for a successful heating season.

⦁ Know your value. Knowing how to communicate and market your value proposition to customers is essential. Customers need to know what you do better than anyone else and why they should choose your company over the others.

Pro tip: Don’t be too humble. You want to let customers know what they’ll be missing if they go somewhere else.

⦁ Gain and retain with the right offers. You can bring in new customers and keep current ones happy with the right offers, especially when they are well timed, address pain points and meet customers’ needs. Even if you don’t run regular promotions or discounts, having longstanding offers like new customer discounts, switch-and-save deals, early-fill incentives and referral programs can make your business more attractive to new customers and strengthen loyalty with longstanding ones.

⦁ Run marketing in the background. Heating season is busy, but that doesn’t mean you need to let your marketing efforts slide. There are several outreach options that can run in the background, ensuring you reach new leads even while you’re working with current customers. Pay-per-click and social media advertising are two opportunities that can heavily target specific demographics, like leads in your service area who are most likely to own homes and need fuel.

⦁ Work with experts. If you are unsure about how to get the process started, consider consulting with marketing professionals who specialize in the energy space. Partnering with a marketing agency that’s familiar with your industry and customers will ensure you are marketing your value proposition and services in the most effective way possible. You’ll also save time compared to having to educate an agency that’s unfamiliar with the energy industry.

Make this your best winter yet

As winter approaches, the most successful companies will be those that have planned ahead. With a strong marketing strategy in place, you’ll not only be ready to meet demand, but you’ll also grow your customer base and cultivate customer loyalty.

Jennifer LeClerc is the vice president of marketing at Consumer Focus Marketing, P3 Propane Safety’s sister company. She can be reached online at consumerfocusmarketing.com or by email at jennifer_leclerc@bostonenv.com.

Retailers had to be ready for anything this winter

Refresh your website for heating season