Propane Market Metrics: Propane industry survey results

Commentary: Gray, Gray & Gray, a Frazier & Deeter company, released the results of its annual Propane Industry Survey. The survey serves as an important benchmark for propane marketers throughout the United States.
The 2026 Propane Survey results are based on reported operational and financial data for the heating season spanning April 2025 through March 2026. This year’s survey featured additional operational insights from Angus Energy and the Propane Education & Research Council. The survey was presented in partnership with Warm Thoughts Communications.
“Although disruption in product supply from the ongoing conflict with Iran created uncertainty in the market toward the end of the season, most heating oil and propane dealers emerged intact,” says Marty Kirshner, the partner leading the firm’s Energy Practice Group. “The challenge now will be planning effectively for the coming season.”
Survey highlights include:
⦁ Use of artificial intelligence (AI) by propane retailers has increased significantly during the past year, with 65 percent reporting they have incorporated AI into their business operations, a jump of 46 percent over 2025.
⦁ Recruiting and retention of personnel continues to be a challenge for retailers. Nearly half (47 percent) report between one and five open positions.
⦁ While 65 percent of retailers responding to the survey report they have a formal marketing budget, 40 percent of companies spend less than 2 percent of their gross revenues on marketing.
⦁ Despite numerous challenges facing the propane industry, only 1 percent of retailers reported a decline in profitability, while 66 percent have increased their per-gallon profit margin.
Read more about the survey results here: Gray, Gray & Gray releases 2026 Propane Industry Survey results
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