Defense costs provide safety incentives
June 1, 2007 By Jay Johnston
Beyond the standard insurance company costs of marketing, loss control and underwriting, we have liability defense costs.
Read More Changing ‘face’ of propane finds fans among marketers
March 1, 2007 By LP Gas
Instead of the coarsely drawn adult cartoon of a bespectacled, beleaguered, paunchy Texan propane retailer, this face of the propane industry has the strength of Mr. Clean and apple-pie appeal.
Read More Personifying propane
March 1, 2007 By LP Gas
The media is full of images touting every kind of product. Beer cans sprout from billboards. Sporty new cars sparkle on television ads. White teeth gleam off magazine pages.
Read More Building the brand
January 1, 2007 By LP Gas
With rising oil and materials costs, weak winters and unsure economic times, propane retailers are always looking for additional sources of income.
Read More Showrooms: Great place to showcase or waste of space?
August 1, 2006 By LP Gas
For a variety of companies in myriad industries, a showroom is a great way to show off the latest and greatest products to new and existing customers.
Read More Project Renaissance: An epoch of technology application
June 1, 2006 By LP Gas
When Jim Ferrell returned from semi-retirement to run the Fortune 1000 company that bears his name in 2001, the 61-year-old industry icon already had decided that drastic change was critical in the face of stiffening competition and spiraling prices.
Read More Testing a proven idea
May 1, 2006 By Patrick Hyland
Propane marketers may soon have a way to evaluate competing brandsof equipment beyond the promotional material distributed by productmanufacturers and vendors.
Read More Bang for the Buck
January 1, 2005 By LP Gas
Since 2001, Americans have been introduced to the exceptional energy from smiling babies, contented babysitters, stinky skunks, busy moms and the popular Energy Guys featured in advertisements on television, radio and print.
Read More Women: your new target audience
July 1, 2004 By Tamera Kovacs
According to general statistics, women tend to make a large percentage of household decisions in comparison to men.
Read More Seek first to understand
July 1, 2004 By LP Gas
As much as any of the previous four Habits of Highly Effective Propane Companies, habit number five is an individual skill that requires patience and experience to master.
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