Use marketing as a competitive advantage
May 5, 2022 By Roger Rosenbaum
Propane retailers must adapt their marketing and communication strategies for a post-COVID era to gain a competitive advantage with consumers.
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Competing against electricity
May 2, 2016 By Tom Jaenicke
Some propane retailers spend too much of their resources trying to beat up on the competitors who don’t…
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Are your salespeople truly selling?
September 1, 2007 By Carl Hughes
This is generally an accurate saying for all of commerce but particularly descriptive of the challenging retail propane markets we face every day. Since we can agree that our retail propane markets are competitive, it stands to reason that – to reach our goals – we need top sales professionals who are the best equipped to bring in the highest quality of new customers.
Read More Money Man
October 1, 2006 By Patrick Hyland
Roy Willis oversees the annual spending of some $50 million in programs and projects designed to enhance the industry’s image and boost sales. Have those efforts left the U.S. propane industry better positioned to respond to a radically changing global energy market?
Read More Securing debt financing
July 1, 2006 By LP Gas
Changing market dynamics often lead to additional debt financing requirements for companies active in the LPG business. Management needs to access the required capital, at a competitive interest rate and with the best available terms and conditions while maintaining a capital structure flexible enough to respond to yet additional changes in the Company’s competitive landscape.
Read More Testing a proven idea
May 1, 2006 By Patrick Hyland
Propane marketers may soon have a way to evaluate competing brandsof equipment beyond the promotional material distributed by productmanufacturers and vendors.
Read More 2005 State of the Industry
December 1, 2005 By LP Gas
Slightly over 35 percent of the participants in this year’s State of the Industry survey offered comments beyond the questions asked. It would be an understatement to say the comments implied that the situation was nearly untenable, and that no improvement was in sight.
Read More The need to know
August 1, 2005 By Patrick Hyland
Piece by piece, the propane industry is finally accumulating vital data about itself, its markets and its competition in detail it has never known.
Read More Distributors: Still Vital
August 1, 2005 By LP Gas
Over the past few years, propane industry distributors have been more and more concerned about their role as the link between equipment manufacturers and propane retailers. These distributors, who have been among the staunchest supporters of the industry, say price-cutting competitors offering lower prices, but virtually no customer service, are squeezing them out. They’re frustrated over losing business to competitors who sell exclusively on bargain-basement pricing.
Read More Sharp focus makes business effective
August 1, 2005 By Randy Doyle
In my 20-plus years of experience in the retail propane industry, working with one major and many independent marketers, I have seen many different ways to operate a propane company. So, what distinguishes the better operators that produce superior financial results and organic market growth from the laggards?
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