Propane can help homebuilders out of their slump
January 1, 2009 By Tom Jaenicke and LP Gas
You can offer ideas that will help homebuilders out of the current building slump.
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PERC reorganizes 2009 budget
January 1, 2009 By LP Gas
The Propane Education & Research Council (PERC) approved a budget of $46.1 million for 2009.
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It’s time to rev our engines
November 1, 2008 By Patrick Hyland
The industry is shifting resources to motor fuel, but time is running out.
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New agency weighs future of propane industry advertising campaign
November 1, 2008 By Jennifer Webb and LP Gas
For 10 years, the Propane Education & Research Council (PERC) has worked to advance the use of propane in this country by raising awareness among consumers, homeowners and builders. For nine of those years, the council was helped by Porter Novelli, a global advertising agency that offered guidance and created advertisements to boost the council’s communication efforts.
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Take aim at advertising
October 1, 2008 By Tom Jaenicke and LP Gas
Advertising should be a major part of your marketing plan and, for budget purposes, a vital part of your overall operating expense.
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His passion for propane still burns strong
October 1, 2008 By Brian Richesson
Sam McTier has spent more than 50 years in the industry, and at age 82 his love for his work still burns strong.
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Ad campaign cutbacks loom
September 1, 2008 By Patrick Hyland
Top propane officials already are bracing for the federal government to step in and Whack the industry’s high-profile, multi-million dollar consumer ad campaign sometime in 2009.
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