Creating a marketing brand for your image
June 1, 2018 By Tom Jaenicke
Tom Jaenicke, the vice president of propane marketing services for Warm Thoughts Communications, explains the importance of a strong brand and company image.
Read More How propane marketing has changed in the past 50 years
April 16, 2018 By Tom Jaenicke
Marketing propane today is remarkably different than it was 50 years ago. Find out how.
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EAB insights: Highlights of working in the propane industry
March 30, 2018 By LP Gas
Members of LP Gas magazine’s editorial advisory board share some highlights on working in the propane industry.
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LPG Faces & Places: March 2018
March 21, 2018 By LP Gas
Take a look at some photos from recent LP gas-related events, including the National Propane Gas Association winter board meeting.
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Marketing propane’s extensive range of applications
February 5, 2018 By Tom Jaenicke
Retailers need to find ways to do more than just deliver propane.
Read More Propane space heating bounces back
January 1, 2018 By Tom Jaenicke
Despite occasional slumps, propane space heating keeps bouncing back.
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What if Apple invented propane?
December 20, 2017 By Tom Jaenicke
Columnist Tom Jaenicke explores how propane would be positioned, had it been invented by Apple.
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Social media strategies for the propane industry
October 13, 2017 By LP Gas
Tom Jaenicke encouraged propane retailers attending the LP Gas Growth Summit to add burner tips and grow their businesses through marketing.
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Propane retailers, vendor partners gather at LP Gas Growth Summit
September 18, 2017 By Brian Richesson
The third annual LP Gas Growth Summit was held Sept. 18-20 at Reunion Resort, outside Orlando, Florida.
Read More Understanding social media metrics
September 4, 2017 By Tom Jaenicke
This column takes a look at how you can understand social media performance metrics that matter.
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