Propane marketers should learn to embrace and prepare for the young homebuyer generation. Photo: iStock.com/Paul Bradbury

Young homebuyers are gravitating toward propane country

November 18, 2019 By Tom Jaenicke

Propane marketers need to embrace technology to transact with younger generations as they increasingly purchase new homes in propane country.

This article is tagged with Marketing Mix, National Association of Home Builders (NAHB), tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

A circular economy uses resources efficiently and minimizes waste. Photo: iStock.com/BsWei

Public interest in sustainability invites opportunities for LPG retailers

September 24, 2019 By Tom Jaenicke

Tom Jaenicke, vice president of propane marketing services for Warm Thoughts Communications, argues in favor of running propane operations sustainably.

This article is tagged with clean energy, Marketing Mix, propane, sustainability, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, Featured

Of the 11 wooden-structured hotels in the United States with over 200 rooms, the Grand Hotel is the only one under private ownership. Photo: iStock.com/ehrlif

Building a long-lasting propane business

September 4, 2019 By Tom Jaenicke

Tom Jaenicke relates a few lessons the propane industry can learn about longevity from Mackinac Island’s historic Grand Hotel.

This article is tagged with Marketing Mix, tom jaenicke and posted in Current Issue, Featured

Let’s get serious about the national energy conversation

June 20, 2019 By Tom Jaenicke

Tom Jaenicke explains propane’s advantages over electricity and encourages the propane industry to tell this story more forcefully on the national stage.

This article is tagged with electricity, Marketing Mix, PERC, Propane Education & Research Council (PERC), tom jaenicke and posted in Blue Flame Blog

With hydronic heating, tankless water heater installations will also serve as a backup space-heating source in homes. Photo courtesy of the Propane Education & Research Council

Tankless water heating: a market propane should own

February 26, 2019 By Tom Jaenicke

Tom Jaenicke explores why the propane industry should have a controlling stake in the tankless water heater market over other fuels.

This article is tagged with tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

Growth is achieved organically by adding new propane users or through the addition of burner tips in and around the home. Photo: iStock.com/Model-la

Organic growth vs. organic theft in retail propane

January 2, 2019 By Tom Jaenicke

Stealing customers is common in a shrinking propane market, but retailers can achieve organic growth through adding burner tips to existing customers.

This article is tagged with retail propane, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

Financial statements. Photo: iStock.com/artisteer

Track marketing ratios to fine-tune your budget

October 19, 2018 By Tom Jaenicke

Warm Thoughts Communications’ Tom Jaenicke explains why now is a good time to start working on next year’s marketing budget.

This article is tagged with marketing, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

Understanding the propane versus natural gas conversation

August 21, 2018 By Tom Jaenicke

When the propane industry doesn’t address its old image, natural gas benefits.

This article is tagged with Marketing Mix, National Propane Gas Association (NPGA), tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

Creating a marketing brand for your image

June 1, 2018 By Tom Jaenicke

Tom Jaenicke, the vice president of propane marketing services for Warm Thoughts Communications, explains the importance of a strong brand and company image.

This article is tagged with marketing, propane technology, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

How propane marketing has changed in the past 50 years

April 16, 2018 By Tom Jaenicke

Marketing propane today is remarkably different than it was 50 years ago. Find out how.

This article is tagged with customer service, marketing, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

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