Organic growth vs. organic theft in retail propane
January 2, 2019 By Tom Jaenicke
Stealing customers is common in a shrinking propane market, but retailers can achieve organic growth through adding burner tips to existing customers.
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Track marketing ratios to fine-tune your budget
October 19, 2018 By Tom Jaenicke
Warm Thoughts Communications’ Tom Jaenicke explains why now is a good time to start working on next year’s marketing budget.
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Understanding the propane versus natural gas conversation
August 21, 2018 By Tom Jaenicke
When the propane industry doesn’t address its old image, natural gas benefits.
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Creating a marketing brand for your image
June 1, 2018 By Tom Jaenicke
Tom Jaenicke, the vice president of propane marketing services for Warm Thoughts Communications, explains the importance of a strong brand and company image.
Read More How propane marketing has changed in the past 50 years
April 16, 2018 By Tom Jaenicke
Marketing propane today is remarkably different than it was 50 years ago. Find out how.
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EAB insights: Highlights of working in the propane industry
March 30, 2018 By LP Gas
Members of LP Gas magazine’s editorial advisory board share some highlights on working in the propane industry.
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LPG Faces & Places: March 2018
March 21, 2018 By LP Gas
Take a look at some photos from recent LP gas-related events, including the National Propane Gas Association winter board meeting.
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Marketing propane’s extensive range of applications
February 5, 2018 By Tom Jaenicke
Retailers need to find ways to do more than just deliver propane.
Read More Propane space heating bounces back
January 1, 2018 By Tom Jaenicke
Despite occasional slumps, propane space heating keeps bouncing back.
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What if Apple invented propane?
December 20, 2017 By Tom Jaenicke
Columnist Tom Jaenicke explores how propane would be positioned, had it been invented by Apple.
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