What if Apple invented propane?
December 20, 2017 By Tom Jaenicke
Columnist Tom Jaenicke explores how propane would be positioned, had it been invented by Apple.
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Social media strategies for the propane industry
October 13, 2017 By LP Gas
Tom Jaenicke encouraged propane retailers attending the LP Gas Growth Summit to add burner tips and grow their businesses through marketing.
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Propane retailers, vendor partners gather at LP Gas Growth Summit
September 18, 2017 By Brian Richesson
The third annual LP Gas Growth Summit was held Sept. 18-20 at Reunion Resort, outside Orlando, Florida.
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Understanding social media metrics
September 4, 2017 By Tom Jaenicke
This column takes a look at how you can understand social media performance metrics that matter.
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Adapting to advances in propane technology
July 3, 2017 By Tom Jaenicke
Is your company out in front of technology advances or being left behind?
Read More Opportunities for propane marketers in aging housing units
May 8, 2017 By Tom Jaenicke
Aging housing units with old appliances offer residential opportunities for propane marketers.
Read More Determining when to change your marketing strategy
March 3, 2017 By Tom Jaenicke
If your marketing follows one of these patterns, then it’s time to change your marketing strategy.
Read More Developing a marketing calendar
December 15, 2016 By Tom Jaenicke
Building a marketing planning calendar is one of the first steps you should take if you expect your propane business to be successful in 2017.
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Is it time to diversify your product offering?
November 11, 2016 By Tom Jaenicke
It’s time to think about the lifetime customer value, rather than the transactional value.
Read More The benefits of online marketing
September 12, 2016 By Tom Jaenicke
Don’t let indifference toward online marketing build a wall between you and shoppers. Find out why.
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