About Tom Jaenicke

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Posts by Tom Jaenicke

Improve marketing with customer contact information Posted on 05 Jul 2016 in the Current Issue categories.

Collecting customer email addresses and cellphone numbers is good for your business. Read more»

Competing against electricity Posted on 02 May 2016 in the Current Issue categories.

Some propane retailers spend too much of their resources trying to beat up on the competitors who don’t matter, instead of coming up with the right fight plan for electricity.... Read more»

Choosing a sales approach that gains more customers Posted on 09 Mar 2016 in the Current Issue categories.

The typical propane business is usually in a new-customer sales funk this time of the year. The main focus is on keeping those bobtails rolling and delivering propane during the... Read more»

Developing a plan for the New Year Posted on 21 Dec 2015 in the Current Issue categories.

It is not too late to develop a fresh sales strategy for next year that incorporates the best sales targets and tactics that will take you beyond your past sales... Read more»

Selling opportunities to your current customer base Posted on 02 Nov 2015 in the Business & Current Issue & Featured categories.

Some propane retailers spend a considerable amount of money and resources on marketing their company to prospective customers while ignoring their current “underserved” customer base. “Underserved” is a word I... Read more»

Energy consumers receive mixed messages when considering propane Posted on 17 Aug 2015 in the Business & Current Issue & Featured categories.

“It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief,... Read more»

Show your local farmers the value of using propane Posted on 24 Jun 2015 in the Current Issue & Featured & Marketing categories.

Farmers were some of the first propane customers more than 100 years ago when cooking with propane started taking over the kitchen in rural farm homes. Today, about 40 percent... Read more»

Marketers should encourage propane efficiency upgrades Posted on 30 Apr 2015 in the Current Issue & Marketing categories.

Sweeping efficiency changes that affect the entire water heater industry took effect April 16. The 2015 Department of Energy (DOE) final rule requires higher energy factor ratings on virtually all residential... Read more»

New Autogas Pavilion part of expanded educational program in Atlanta Posted on 09 Mar 2015 in the Current Issue & Events & Marketing & Southeastern convention categories.

The Southeastern Convention & International Propane Expo on April 11-13 will be held at the Georgia World Congress Center in Atlanta. This international event, simply called Propane Expo, is the... Read more»

Wind-generated electricity faces headwinds from homeowners Posted on 18 Dec 2014 in the Current Issue categories.

The propane industry has had decades of experience in dealing with the “Not in my backyard” battle cry from energy activists and other under-informed opponents. Propane industry members have faced... Read more»