In the Know: What can propane marketers do to make 2025 their best year yet?

In the Know is a monthly partnership between LP Gas and Propane Resources. This month, Tammy Day shares some advice on making the best of 2025.

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Question: What can propane marketers do to make 2025 their best year yet?

ANSWER: In 2025, propane marketers will have opportunities to accept innovative strategies and leverage market trends, enabling significant growth and success for their company. Here are key steps propane marketers can take to ensure 2025 is their best year yet.

1. Customer experience: Exceptional customer service is a cornerstone of a business’s success. Offer customers (and potential customers) multiple ways to communicate with your business. Phone, email and chatbots make it easy for customers to reach you. Proactive communication is also vital. Use automated texts or emails to inform customers about maintenance reminders, delivery schedules, etc. Your customers will be informed, feel valued and will remain loyal.

2. Technology: Technology continues to reshape the propane industry, and marketers who accept these advances will gain a competitive edge. Implementing advanced routing software optimizes delivery schedules, reduces fuel consumption and enhances customer satisfaction. Customer relationship management software can help you provide personalized service through improved customer account management and the ability to track your customers’ preferences and your company’s assets.

3. Digital marketing: Regularly update your website, social media profiles and digital marketing campaigns to improve your online presence. Also, utilize SEO to improve visibility and attract potential customers looking for a reliable, easy-to-do-business-with propane provider.

4. Expand service offerings: Diversifying your offerings can open new revenue streams. If you don’t already, expand your service to include maintenance and inspection services. Also, consider partnerships with local contractors to supply propane for construction, agricultural and industrial uses.

5. Employee enhancement:

• Training: Invest in regular training for all employees so they stay updated on industry best practices, safety standards and customer service techniques.
• Team building: Encourage teamwork and innovation by recognizing outstanding performance. Regularly let employees provide feedback and suggestions on what they feel can be done to improve your company’s service and business processes.
• Engagement: Retain your top-performing employees. Providing competitive compensation, professional development and a great work environment will keep your team happy and working together like a well-oiled machine.

6. Leverage data and analytics: Improve operational efficiencies and profitability by making decisions using your company’s data. Analyze historical sales to identify trends and adjust inventory accordingly.

Smart meters provide real-time usage data, helping you optimize delivery routes and reduce operational costs. Sharing this data with customers can also enhance transparency and build trust.

7. Strengthen community relationships: Be an active member of your community. It will boost your company’s reputation and customer base. Sponsor local events, support nonprofit organizations and participate in community projects. Building relationships in your community creates goodwill and customer loyalty.

8. Industry trends and regulations: The propane industry is constantly subject to changes in regulations and market dynamics. Stay informed about federal, state and local policies that impact your business. Being proactive in compliance will help you avoid penalties and position your business as a trustworthy provider.

Consideration of the above aspects for improvement will assist you in taking advantage of all opportunities for success 2025 has to offer. Good luck and make this your best year yet!

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Tammy Day is director of marketing and communications at Propane Resources. She can be reached at 913-262-8345 or tammy.day@propaneresources.com.

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