Connect with customers by listening, understanding
February 15, 2013 By LP Gas
Do you know your customers? Sounds like an elementary question, but do you really know your customers? As…
Read MoreDo you know your customers? Sounds like an elementary question, but do you really know your customers? As…
Read MoreYep, things are a mess. Looking back, retailing sure was easy before overwhelming regulation and sky-high insurance took the fun out of the business. Sure, you worried about what weather Mother Nature would be throwing at you any given year. Sure, you spent a sleepless night or two, wondering whether you’d made the right decision about adding a bobtail despite a new retailer invading your territory. But global economic crisis? Where did this come from? Yep, things are a mess.
Read MoreWith the price of oil topping $100 per barrel amid a sputtering overall economy, propane marketers and customers alike spent much of the 2007-08 winter heating season struggling to cover their costs. And while some regions saw record-setting snowfalls, bitterly cold temperatures, crippling ice storms and widespread power outages, other parts of the country experienced way too much warmth to pump appropriate amounts of propane.
Read MoreThe rising cost of propane, coupled with limited federal home-heating assistance for low-income families, is not only putting the squeeze on customers but retailers as well.
Read MoreTake a few moments now to remind your team of the need to run a safe operation.
Read MoreAs I travel around the country talking to retailers, most are quick to mention that customer service and loyalty are what set their business apart from the competition. But, much like safety, I have to wonder how many offer only lip service.
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