What separates companies that are succeeding in recruitment from ones that aren’t?

May 14, 2025 By LP Gas

The LPG Editorial Advisory Board shares its advice for recruiting new employees.

This article is tagged with ATomiK Creative Solutions, Christensen Inc., Christina Armentano, Conger LP Gas, Cost Management Solutions, Dan Richardson, Dennis Halverson, Dustin Delay, Ferrellgas, Leslie Anderson, May 2025, Michelle Bimson-Maggi, Mike Walters, Paraco Gas, Propane Gas Association of New England (PGANE), Superior Energy Systems, tom jaenicke and posted in Current Issue, From the Magazine

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Your website should be your customer contact portal

April 30, 2025 By Tom Jaenicke

Tom Jaenicke encourages readers to drive customers and prospects to their website, not their office.

This article is tagged with April 2025, customer relations, customer service, marketing, Marketing Mix, tom jaenicke, website and posted in Current Issue, From the Magazine

Image: Supatman/iStock/Getty Images Plus

Propane retailers advised not to ignore marketing trends

February 16, 2025 By Tom Jaenicke

Industry veteran Tom Jaenicke shares his analysis of each generation when it comes to marketing trends.

This article is tagged with February 2025, marketing, Marketing Mix, tom jaenicke and posted in Current Issue, Blue Flame Blog, From the Magazine

Propane’s presence: Vacation uncovers many opportunities

December 26, 2024 By Tom Jaenicke

Versatility and portability take propane everywhere — including on Tom Jaenicke’s recent vacation.

This article is tagged with December 2024, Marketing Mix, Oregon, tom jaenicke, Warm Thoughts Communications, Washington State and posted in Blue Flame Blog, Current Issue, From the Magazine

Propane fuels residential customers everywhere

October 31, 2024 By Tom Jaenicke

Propane can go everywhere, and we don’t need government or rate payer subsidies to do it.

This article is tagged with Marketing Mix, Michigan, residential market, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Typically, eight fast-track educational sessions are held at NPGA's Southeastern Convention & International Propane Expo. (Photo by LP Gas staff)

Education a must in rapidly evolving energy world

August 27, 2024 By Tom Jaenicke

Staying ahead of the evolving energy competition requires that you take a relentless approach to education and learning.

This article is tagged with Marketing Mix, National Propane Gas Association (NPGA), Propane Education & Research Council (PERC), tom jaenicke and posted in Current Issue, Featured, From the Magazine

Respond to DOE rulemakings

April 25, 2024 By Tom Jaenicke

Don’t let actions and recent rulemaking activities by the Department of Energy (DOE) force your customers to drift.

This article is tagged with April 2024, Department of Energy (DOE), legal, Marketing Mix, propane appliances, regulations, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Propane users have better ways to save than switching to natural gas

February 15, 2024 By Tom Jaenicke

Propane customers should know the pros and cons of switching to natural gas and why sticking with propane is the better choice.

This article is tagged with energy bill, energy efficiency, February 2024, Marketing Mix, natural gas, propane appliances, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Deliver reliable propane service

November 2, 2023 By Tom Jaenicke

Market the fact that your business can offer reliable propane service to customers, even during extended electric grid failures.

This article is tagged with marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Newsletters still work hard for propane operations

July 6, 2023 By Tom Jaenicke

Customer newsletters are still the most effective tool for propane retailers to reach their customers directly with no overlap or shortfall in distribution.

This article is tagged with Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

TAG: tom jaenicke