Jaenicke is a staunch advocate for propane. (Photo courtesy of Tom Jaenicke)

LP Gas Hall of Fame profile: Tom Jaenicke

April 14, 2023 By Ellen Kriz

Think of any job in the retail propane business, and Tom Jaenicke has probably done it during his 55-year tenure in the industry.

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This article is tagged with ATomiK Creative Solutions, Blue Peak Resources, Ferrellgas, LP Gas Hall of Fame, Marketing Mix, Renewable Propane Alliance, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Some retailers are forming partnerships with homebuilders to grow residential gallons. Photo: iStock.com/Justin Horrocks

4 home energy expectations propane meets

March 9, 2023 By Tom Jaenicke

Today’s typical homeowner wants energy that is productive, dependable, affordable and has minimal effect on the environment, according to Tom Jaenicke.

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This article is tagged with clean energy, electricity, Electrification, energy market, Marketing Mix, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Image by LP Gas staff

LP Gas Hall of Fame introduces Class of 2023

December 13, 2022 By Ellen Kriz and Brian Richesson

Three years have passed since LP Gas announced a new group of exceptional propane leaders poised to enter the LP Gas Hall of Fame.

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This article is tagged with ATomiK Creative Solutions, Billy Prim, Blue Rhino, Don Schultz, LP Gas Hall of Fame, Missouri Propane Gas Association (MPGA), Schultz Gas Service, Steve Ahrens, tom jaenicke and posted in Current Issue, Featured, From the Magazine

Photo: Maudib/iStock / Getty Images Plus/Getty Images

Give homebuilders, remodelers some propane love

August 30, 2022 By Tom Jaenicke

Tom Jaenicke encourages propane retailers to stop taking homebuilders and remodelers for granted on their energy choices.

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This article is tagged with clean energy, community relations, construction professionals, marketing, Marketing Mix, tom jaenicke, Top Propane Retailers, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Tom Jaenicke

Renewable propane is a reality

July 7, 2022 By Tom Jaenicke

Tom Jaenicke explains why the propane industry is warming up to the renewable propane option and how to source, market and sell renewable propane.

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This article is tagged with marketing, Marketing Mix, renewable energy, renewable propane, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo: StudioMars/iStock/Getty Images

Higher energy prices hurt us all

February 22, 2022 By Tom Jaenicke

Tom Jaenicke suggests propane retailers let their customers know that they share the pain of higher energy prices caused by inflation.

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This article is tagged with crude prices, customer relations, customer service, marketing, Marketing Mix, propane prices, propane supply, supply and pricing, tom jaenicke, U.S. Energy Information Administration (EIA) and posted in Blue Flame Blog, Current Issue, Featured, From the Magazine

Home construction. Photo: iStock.com/jacomstephens

‘Stretch codes’ threaten energy choice

January 4, 2022 By Tom Jaenicke

Homebuyers will ask why they should add propane if their homes are already wired solely to use electricity. Propane marketers need to be ready to respond.

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This article is tagged with electricity, National Association of Home Builders (NAHB), National Propane Gas Association (NPGA), tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Tom Jaenicke

Preserving energy choice

October 21, 2021 By Tom Jaenicke

Tom Jaenicke argues that the propane industry needs more tools to market the future of propane and to preserve energy choice.

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This article is tagged with marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo: tttuna/E+/Getty Images

Own the environmental campaign

August 26, 2021 By Tom Jaenicke

Here is how to get involved with the environmental campaign from the Propane Education & Research Council to benefit your propane business.

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This article is tagged with clean energy, education, Environmental messaging, Marketing Mix, PERC, Propane Education & Research Council (PERC), tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Tom Jaenicke

Propane industry positions to recruit for the long term

August 19, 2021 By Tom Jaenicke

According to Tom Jaenicke, the propane industry needs to work on recruiting and hiring employees who are seeking a career.

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This article is tagged with Employee hiring, employee recruitment, hiring, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, From the Magazine