Practical media training for propane
November 10, 2022 By Danielle Pesta
Have the confidence to tackle challenging questions and benefit from prepared messages with these tips from Christina Mozaffari, a former NBC News producer.
Read More 
Communicate effectively with email
August 25, 2022 By Danielle Pesta
Communicating with customers though email isn’t going away. Find out how to convert more propane customers with the right email messaging.
Read More
Use marketing as a competitive advantage
May 5, 2022 By Roger Rosenbaum
Propane retailers must adapt their marketing and communication strategies for a post-COVID era to gain a competitive advantage with consumers.
Read More
Provide employees with soft-skills training
April 7, 2022 By Christina Armentano
Paraco Gas is providing employees with soft-skills training to elevate workforce communication, employee mindset and customer satisfaction.
Read More
Retailers adapt to customers’ fluctuating needs, behaviors
August 7, 2020 By Chris Lewis
As customers’ needs and behaviors change, retailers must leverage technology to conduct business in this new nonphysical era.
Read More Videoconferencing will benefit marketers beyond the pandemic
July 30, 2020 By Christopher Caywood
The coronavirus pandemic has shined a light on little-used videoconferencing, a tool that can make you, your business and your team more effective.
Read More In the Know: A message for retailers on navigating COVID-19
June 18, 2020 By Tony Botts
Moving forward, it is likely that propane retailers will see the need to continually adapt, whether by donning face masks, gloves and other forms of personal protective equipment, or making other changes.
Read More In the Know: Disaster planning in light of the coronavirus pandemic
May 7, 2020 By Tony Botts
The COVID-19 pandemic has been a wake-up call to many with regard to crisis communication and disaster management.
Read More
Distributor roles, relationships with marketers evolve
April 17, 2020 By Brian Richesson
A closer look at distributor dynamics reveals changes related to developing technologies and high expectations to provide equipment, knowledge and support for propane marketers.
Read More
Communicating for a successful future
January 13, 2020 By Joe McCarthy
Newly installed state association leaders stress the importance of telling propane’s story as a means of forging a successful path for the industry.
Read More
