Create meaningful customer communication
May 25, 2023 By Tom Jaenicke
In his latest column, Tom Jaenicke encourages retailers to let customers know about the sustainability of the propane business.
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Practical media training for propane
November 10, 2022 By Danielle Pesta
Have the confidence to tackle challenging questions and benefit from prepared messages with these tips from Christina Mozaffari, a former NBC News producer.
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Communicate effectively with email
August 25, 2022 By Danielle Pesta
Communicating with customers though email isn’t going away. Find out how to convert more propane customers with the right email messaging.
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Use marketing as a competitive advantage
May 5, 2022 By Roger Rosenbaum
Propane retailers must adapt their marketing and communication strategies for a post-COVID era to gain a competitive advantage with consumers.
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Provide employees with soft-skills training
April 7, 2022 By Christina Armentano
Paraco Gas is providing employees with soft-skills training to elevate workforce communication, employee mindset and customer satisfaction.
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Retailers adapt to customers’ fluctuating needs, behaviors
August 7, 2020 By Chris Lewis
As customers’ needs and behaviors change, retailers must leverage technology to conduct business in this new nonphysical era.
Read More Videoconferencing will benefit marketers beyond the pandemic
July 30, 2020 By Christopher Caywood
The coronavirus pandemic has shined a light on little-used videoconferencing, a tool that can make you, your business and your team more effective.
Read More In the Know: A message for retailers on navigating COVID-19
June 18, 2020 By Tony Botts
Moving forward, it is likely that propane retailers will see the need to continually adapt, whether by donning face masks, gloves and other forms of personal protective equipment, or making other changes.
Read More In the Know: Disaster planning in light of the coronavirus pandemic
May 7, 2020 By Tony Botts
The COVID-19 pandemic has been a wake-up call to many with regard to crisis communication and disaster management.
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Distributor roles, relationships with marketers evolve
April 17, 2020 By Brian Richesson
A closer look at distributor dynamics reveals changes related to developing technologies and high expectations to provide equipment, knowledge and support for propane marketers.
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