Use marketing as a competitive advantage

May 5, 2022 By Roger Rosenbaum

Propane retailers must adapt their marketing and communication strategies for a post-COVID era to gain a competitive advantage with consumers.

This article is tagged with communication, competition, COVID-19, crisis communication, customer relations, customer service, marketing, Technology and posted in Blue Flame Blog, COVID-19, Current Issue, From the Magazine

Provide employees with soft-skills training

April 7, 2022 By Christina Armentano

Paraco Gas is providing employees with soft-skills training to elevate workforce communication, employee mindset and customer satisfaction.

This article is tagged with communication, customer relations, customer service, Paraco Gas, training and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo: sdecoret/iStock / Getty Images Plus/Getty Images

Retailers adapt to customers’ fluctuating needs, behaviors

August 7, 2020 By Chris Lewis

As customers’ needs and behaviors change, retailers must leverage technology to conduct business in this new nonphysical era.

This article is tagged with Bridget Kidd, communication, Gray Gray & Gray, marketing, Marty Kirshner, PERC, Richard Goldberg, Technology, Warm Thoughts Communications and posted in Current Issue, Featured

Videoconferencing will benefit marketers beyond the pandemic

July 30, 2020 By Christopher Caywood

The coronavirus pandemic has shined a light on little-used videoconferencing, a tool that can make you, your business and your team more effective.

This article is tagged with communication, retailer technology, Technology and posted in Blue Flame Blog, Current Issue

In the Know: A message for retailers on navigating COVID-19

June 18, 2020 By Tony Botts

Moving forward, it is likely that propane retailers will see the need to continually adapt, whether by donning face masks, gloves and other forms of personal protective equipment, or making other changes.

This article is tagged with communication, COVID-19, In the Know, Tony Botts and posted in Blue Flame Blog, Current Issue

In the Know: Disaster planning in light of the coronavirus pandemic

May 7, 2020 By Tony Botts

The COVID-19 pandemic has been a wake-up call to many with regard to crisis communication and disaster management.

This article is tagged with business safety, communication, COVID-19, crisis communication, In the Know, Propane Resources LLC, safety, Tony Botts and posted in Blue Flame Blog, Current Issue

Distributor roles, relationships with marketers evolve

April 17, 2020 By Brian Richesson

A closer look at distributor dynamics reveals changes related to developing technologies and high expectations to provide equipment, knowledge and support for propane marketers.

This article is tagged with Bergquist, communication, Gas Equipment Co. and posted in Current Issue, Featured