Ask questions to uncover, ease customers’ pain

April 22, 2014 By and    

A woman approached a stock boy in the produce section of a grocery store one day and asked for a half-head of lettuce. He tried to explain that she needed to buy a whole head, but she insisted. He told her that he would have to ask his manager. He then walked into the back room but didn’t notice that she was following right behind him. He started complaining to his manager, “Some ol’ lady out there wants to buy a half-head of lettuce,” and suddenly noticing the woman behind him added, “and this nice lady here would like the other half.”

Understanding what a customer needs should be a top priority for any business. Knowing which questions to ask is the best way to determine how to best serve your customers by identifying their pain. Many customers begin by asking, “What’s your price?” They may not know any other way to begin the conversation. Respond by asking questions. What keeps them up at night? Once you determine what their pain is, you are able to offer the best solutions.

Asking questions is one of the best ways to create meaningful connections with your customers.

Ken Albrecht is president of Reliable Propane in Clarence Center, N.Y. Visit

1 Comment on "Ask questions to uncover, ease customers’ pain"

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  1. Anil Kulkarni says:

    Very Good article that helps how to better communicate with customers and maintain the relations with customer