Share resolutions with customers and staff. (Photo: Adam Yee/iStock / Getty Images Plus/Getty Images)

New Year’s resolutions for propane marketers

January 1, 2024 By Tom Jaenicke

This year, resolve to make yourself and the propane industry stronger. Share resolutions for propane with customers and employees.

This article is tagged with business plan, December 2023, Marketing Mix, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Give back to your community digitally

December 21, 2023 By Danielle Pesta

If you plan to increase your volunteer efforts this holiday season, you’re not alone. Here’s how to make a difference in your community using digital tools.

This article is tagged with December 2023, Facebook, marketing, Marketing Mix, social media, the digital space and posted in Blue Flame Blog, Current Issue, From the Magazine

Deliver reliable propane service

November 2, 2023 By Tom Jaenicke

Market the fact that your business can offer reliable propane service to customers, even during extended electric grid failures.

This article is tagged with marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Stay in touch with the building trades

August 24, 2023 By Tom Jaenicke

Homebuilders, remodelers, renovators and associated building trades continue to influence the development of residential propane load.

This article is tagged with Electrification, Heat Pump Helper (HPH), hydronic heating technology, marketing, Marketing Mix, outdoor living and posted in Blue Flame Blog, Current Issue, From the Magazine

Newsletters still work hard for propane operations

July 6, 2023 By Tom Jaenicke

Customer newsletters are still the most effective tool for propane retailers to reach their customers directly with no overlap or shortfall in distribution.

This article is tagged with Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Photo: bymuratdeniz/iStock / Getty Images Plus/Getty Images

Create meaningful customer communication

May 25, 2023 By Tom Jaenicke

In his latest column, Tom Jaenicke encourages retailers to let customers know about the sustainability of the propane business.

This article is tagged with communication, customer relations, customer retention, customer service, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Jaenicke is a staunch advocate for propane. (Photo courtesy of Tom Jaenicke)

LP Gas Hall of Fame profile: Tom Jaenicke

April 14, 2023 By Ellen Kriz

Think of any job in the retail propane business, and Tom Jaenicke has probably done it during his 55-year tenure in the industry.

This article is tagged with ATomiK Creative Solutions, Blue Peak Resources, Ferrellgas, LP Gas Hall of Fame, Marketing Mix, Renewable Propane Alliance, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Some retailers are forming partnerships with homebuilders to grow residential gallons. Photo: iStock.com/Justin Horrocks

4 home energy expectations propane meets

March 9, 2023 By Tom Jaenicke

Today’s typical homeowner wants energy that is productive, dependable, affordable and has minimal effect on the environment, according to Tom Jaenicke.

This article is tagged with clean energy, electricity, Electrification, energy market, Marketing Mix, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

(Image: dsmoulton/iStock / Getty Images Plus/Getty Images)

Embrace ‘grid anxiety’ opportunities

January 26, 2023 By Tom Jaenicke

With rising anxiety about grid reliability, Tom Jaenicke explains why propane retailers should make power generation a part of their propane future.

This article is tagged with electricity, Electrification, marketing, Marketing Mix, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, Featured, From the Magazine

Reliability builds propane load

November 24, 2022 By Tom Jaenicke

Power outages and shut-offs are crushing electricity’s reliability. Tom Jaenicke encourages retailers to talk to customers about propane’s reliability.

This article is tagged with electricity, Electrification, Marketing Mix and posted in Blue Flame Blog, Current Issue, From the Magazine

TAG: Marketing Mix