Major shift away from Yellow Pages advertising taking place

November 2, 2011 By Tom Jaenicke

When is the last time you picked up the phonebook to look up a business in the Yellow Pages? Even in small-town America, it is just too easy to use your favorite search engine to search online with your computer or smart phone.

This article is tagged with Ben Gutkin, Benchmarking Council, marketing, marketing column, marketing mix, national propane gas association, NPGA, propane marketing, tom jaenicke, Warm Thoughts Communications, Yellow Pages advertising and posted in Current Issue

Tomorrow’s energy won’t sell with yesterday’s marketing plan

July 8, 2011 By Tom Jaenicke

As we approach propane’s second century, your business will need to adjust to the dynamic and challenging energy market.

This article is tagged with business, consumer promotions, marketing, marketing mix, marketing plan, tom jaenicke and posted in Current Issue

Propane Energy Pod targets five key in-home applications

May 3, 2011 By Tom Jaenicke

PERC is leading an effort to reverse this erosion of propane as the primary energy source inside the home.

This article is tagged with clothes drying, cooking, fireplace, home heating, marketing, marketing column, marketing mix, Newport Partners, PERC, propane council, Propane Education & Research Council, Propane Energy Pod, tom jaenicke, water heating and posted in Current Issue

Tax credits still a sales tool

March 10, 2011 By Tom Jaenicke

Energy efficiency is still at the forefront of the new federal incentive program for residential construction.

This article is tagged with energy efficiency, incentive program, marketing, marketing mix, propane tax credits, residential construction, tom jaenicke and posted in Current Issue

Builders, consumers find efficiency messages easy to understand

February 9, 2011 By Tom Jaenicke

The International Builders’ Show took place last month in Orlando, Fla., and I got to spend several days at the show and events surrounding it. It was easy to draw comparisons with past shows regarding how builders and exhibitors at the event treat energy.

This article is tagged with builders, home construction, IBS, International Builders Show, marketing, marketing column, marketing mix, tom jaenicke and posted in Current Issue

Advanced code requirements key to softening the target

January 11, 2011 By Tom Jaenicke

The Propane Education & Research Council has released a new study of the 2009 International Energy Conservation Code, conducted by Newport Partners LLC.