Take aim at advertising
October 1, 2008 By Tom Jaenicke and LP Gas
Advertising should be a major part of your marketing plan and, for budget purposes, a vital part of your overall operating expense.
Read More Sales tools close at hand
September 1, 2008 By Tom Jaenicke
Don’t pass up some of the best marketing tools in the energy industry by ignoring the creative work that the Propane Education & Research Council (PERC) has produced with your assessment dollars. You have already paid for them, so why not use them? Here are some of my favorites.
Read More Ad campaign cutbacks loom
September 1, 2008 By Patrick Hyland
Top propane officials already are bracing for the federal government to step in and Whack the industry’s high-profile, multi-million dollar consumer ad campaign sometime in 2009.
Read More Newsbriefs
August 1, 2008 By LP Gas
P38 Inc. launched www.propanefacts.ca, a comprehensive online resource for information on the use of propane as a transportation fuel. Through cooperative efforts among industry, government and academia, the goal of Propane Facts is to provide reliable, current and convincing research and facts about making propane Canada’s alternative transportation fuel of choice for high consumption, light and medium duty fleets.
Read More Vital Signs
August 1, 2008 By LP Gas
The Missouri Propane Gas Association (MPGA) has resigned its seat on the board of directors of the Midwest Propane Gas Convention & Trade Show, MPGA Executive Director Steven N. Ahrens confirmed.
Read More DataPoints
August 1, 2008 By LP Gas
The popularity of outdoor living spaces is growing, according to research by the Propane Education & Research Council (PERC).
Read More Capitol Gains
July 1, 2008 By LP Gas
Nothing matches the experience of sitting down, meeting face to face with the local congressman or senator and explaining issues that are central to the propane industry. That was the message that came from Propane Days, held June 9-11 at the Hyatt Regency on Capitol Hill.
Read More Stay true to core values
July 1, 2008 By Jay Johnston
Safety is often touted as a core value in the propane industry.
Read More Keep proactive mentality
July 1, 2008 By LP Gas
There has been a lot of press in the propane industry lately about the new manual and training DVD prepared by PERC regarding static electricity or static discharge, which can result in an accident at propane-transfer sites. This potential hazard can occur during tank transport at the terminal, the bulk tank operations or at customer sites when cylinders and tanks are being filled. The new manual and training DVD describe why this is a risk that the industry needs to become sensitive to. It also spells out what can be done to minimize this potential risk to our employees and our customers.
Read More Let’s grow your business
July 1, 2008 By LP Gas
The re-engineering of LP Gas magazine continues with my acceptance of the challenge of writing a monthly column on marketing that relates to the propane industry.
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