LinkedIn optimization for propane marketers
March 17, 2020 By Allison Kral
Here’s how propane retailers can use LinkedIn to their benefit to connect, recruit hires, provide insights and news, and share opportunities.
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Make your digital ad campaign a success
February 13, 2020 By Allison Kral
There’s no denying that we’ve seen a rise in digital ad campaigns during the past few years, and it’s no surprise as to why: They’re flexible, measurable and customizable.
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Digital trends to expect in 2020
January 23, 2020 By Allison Kral
The new year won’t be an exception to the quickly evolving tech environment in which we live. Here are some digital trends you can expect to see in 2020.
Read More Retailers reap digital benefits
December 26, 2019 By Allison Kral
From marketing to hiring, social media is becoming a more familiar norm for the propane industry, say attendees of the 2019 LP Gas Growth Summit.
Read More Social media under fire
December 5, 2019 By Allison Kral
Allison Barwacz presents what retailers can learn from the recent controversy regarding political advertising on social media platforms.
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Mastering visual storytelling
October 31, 2019 By Allison Kral
Allison Barwacz explains the importance of using imagery on digital platforms and offers a guide to incorporating visual content effectively.
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How to use social media to recruit new hires
October 10, 2019 By Allison Kral
Follow these tips to use social media to gain new hires, addressing how to best leverage your brand’s social media platforms.
Read More Why propane retailers should use social media to recruit new hires
October 4, 2019 By Allison Kral
Allison Barwacz presents part one of a two-part series on using social media to gain new employees, addressing why social media is an essential hiring tool.
Read More Highlighting community service online boosts recognition
September 26, 2019 By Allison Kral
Social media is a useful tool for sharing your company’s community service projects, which can help your operation gain recognition.
Read More Humanizing your business with Facebook
September 12, 2019 By Allison Kral
It’s important for propane businesses to maintain Facebook pages to connect with industry members, organizations, and current and potential customers.
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