Meet propane customers on Google
June 23, 2022 By Danielle Pesta
Having an optimized website and strong SEO will boost the online presence of propane retailers and help them market to customers using Google.
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Uncover digital marketing strategies
May 27, 2022 By Danielle Pesta
PERC’s 2022 Energy for Everyone Marketing Conference educated propane industry members on digital marketing tactics to improve marketing strategies.
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Mitigate software vulnerabilities
February 8, 2022 By Christopher Caywood
Christopher Caywood encourages propane retailers to address network and software security to protect their business and customers.
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Digital trends to expect in 2020
January 23, 2020 By Allison Kral
The new year won’t be an exception to the quickly evolving tech environment in which we live. Here are some digital trends you can expect to see in 2020.
Read More Retailers reap digital benefits
December 26, 2019 By Allison Kral
From marketing to hiring, social media is becoming a more familiar norm for the propane industry, say attendees of the 2019 LP Gas Growth Summit.
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Mastering visual storytelling
October 31, 2019 By Allison Kral
Allison Barwacz explains the importance of using imagery on digital platforms and offers a guide to incorporating visual content effectively.
Read More PERC appoints digital media manager
August 23, 2016 By Megan Smalley
The Propane Education & Research Council named a senior manager for social and digital media.
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The power of pets as digital influencers
May 11, 2016 By Allison Kral
There’s a reason Grumpy Cat became an instant online celebrity. He’s quirky yet simple, ugly yet cute and…
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