Practical media training for propane
November 10, 2022 By Danielle Pesta
Have the confidence to tackle challenging questions and benefit from prepared messages with these tips from Christina Mozaffari, a former NBC News producer.
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5 steps to a website that works for you
September 22, 2022 By Danielle Pesta
Here are five steps to build a website that serves as a homebase for your propane company’s brand reputation and a resource for customers.
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Communicate effectively with email
August 25, 2022 By Danielle Pesta
Communicating with customers though email isn’t going away. Find out how to convert more propane customers with the right email messaging.
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Document your business with video
August 2, 2022 By Danielle Pesta
Propane retailers should consider using video to engage customers, boost brand recognition and educate on the benefits of propane.
Read More Meet propane customers on Google
June 23, 2022 By Danielle Pesta
Having an optimized website and strong SEO will boost the online presence of propane retailers and help them market to customers using Google.
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Uncover digital marketing strategies
May 27, 2022 By Danielle Pesta
PERC’s 2022 Energy for Everyone Marketing Conference educated propane industry members on digital marketing tactics to improve marketing strategies.
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Mitigate software vulnerabilities
February 8, 2022 By Christopher Caywood
Christopher Caywood encourages propane retailers to address network and software security to protect their business and customers.
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Digital trends to expect in 2020
January 23, 2020 By Allison Kral
The new year won’t be an exception to the quickly evolving tech environment in which we live. Here are some digital trends you can expect to see in 2020.
Read More Retailers reap digital benefits
December 26, 2019 By Allison Kral
From marketing to hiring, social media is becoming a more familiar norm for the propane industry, say attendees of the 2019 LP Gas Growth Summit.
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Mastering visual storytelling
October 31, 2019 By Allison Kral
Allison Barwacz explains the importance of using imagery on digital platforms and offers a guide to incorporating visual content effectively.
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