Propane industry positions to recruit for the long term

August 19, 2021 By Tom Jaenicke

According to Tom Jaenicke, the propane industry needs to work on recruiting and hiring employees who are seeking a career.

This article is tagged with Employee hiring, employee recruitment, hiring, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, From the Magazine

Photo: Bill Oxford/iStock / Getty Images Plus/Getty Images

Propane customers’ user experience builds industry image

April 13, 2021 By Tom Jaenicke

Advertising the reality that propane offers – cost savings, dependability and clean energy – is in a retailer’s best interest.

This article is tagged with Electrification, marketing, Marketing Mix, propane, propane customers, propane retailers, tom jaenicke and posted in Current Issue, Featured, From the Magazine

Promoting propane’s place in a clean-energy future

March 4, 2021 By Tom Jaenicke

In the time of climate activism, there are several steps propane retailers can take to promote propane as a clean-energy solution.

This article is tagged with clean energy, climate change, Electrification, fossil fuels, Marketing Mix, propane, propane retailers, renewable propane, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

A successful brand strategy can help increase revenue

December 31, 2020 By Tom Jaenicke

Branding in the propane business is often overlooked, but research shows that the consistent presentation of a brand can increase revenue by 23 percent.

This article is tagged with Marketing Mix, propane, propane industry, propane retailers, rebranding, social media, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Marketers should share propane’s advantages and address myths surrounding LPG with local realtors. Photo: Feverpitched/iStock / Getty Images Plus/Getty Images

Help realtors sell propane-powered homes, businesses

August 25, 2020 By Tom Jaenicke

While some priorities have shifted over the years, here are the longstanding advantages of propane that realtors need to hear more about.

This article is tagged with marketing, Marketing Mix, PERC, Propane Education & Research Council (PERC), propane marketers, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

propane tank residential home. Photo: iStock.com/DonNichols

Propane provides energy dependability and security

April 27, 2020 By Tom Jaenicke

Tom Jaenicke, VP of propane marketing services at Warm Thoughts Communications, explains why propane is the best choice for on-site energy.

This article is tagged with Marketing Mix, propane, tom jaenicke and posted in Current Issue, Featured

LPG, electricity partner well

February 27, 2020 By Tom Jaenicke

Propane retailers should play offense and point out the weaknesses of an electric-only world versus a propane partnership with electricity.

This article is tagged with electricity, Marketing Mix, propane generators, tom jaenicke and posted in Blue Flame Blog, Current Issue

Propane marketers should learn to embrace and prepare for the young homebuyer generation. Photo: iStock.com/Paul Bradbury

Young homebuyers are gravitating toward propane country

November 18, 2019 By Tom Jaenicke

Propane marketers need to embrace technology to transact with younger generations as they increasingly purchase new homes in propane country.

This article is tagged with Marketing Mix, National Association of Home Builders (NAHB), tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

A circular economy uses resources efficiently and minimizes waste. Photo: iStock.com/BsWei

Public interest in sustainability invites opportunities for LPG retailers

September 24, 2019 By Tom Jaenicke

Tom Jaenicke, vice president of propane marketing services for Warm Thoughts Communications, argues in favor of running propane operations sustainably.

This article is tagged with clean energy, Marketing Mix, propane, sustainability, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, Featured

Of the 11 wooden-structured hotels in the United States with over 200 rooms, the Grand Hotel is the only one under private ownership. Photo: iStock.com/ehrlif

Building a long-lasting propane business

September 4, 2019 By Tom Jaenicke

Tom Jaenicke relates a few lessons the propane industry can learn about longevity from Mackinac Island’s historic Grand Hotel.

This article is tagged with Marketing Mix, tom jaenicke and posted in Current Issue, Featured

TAG: Marketing Mix