Legislation creates incentives for installation of energy-efficient technologies
April 1, 2009 By Tom Jaenicke and LP Gas
Legislation enables consumers to cash in on new efficiency tax incentives.
Read More Knowledge is power: Gain competitive edge at national propane show
March 1, 2009 By Tom Jaenicke and LP Gas
Your peers will attend and look for that competitive edge, but will you?
Read More Propane can help homebuilders out of their slump
January 1, 2009 By Tom Jaenicke and LP Gas
You can offer ideas that will help homebuilders out of the current building slump.
Read More Take aim at advertising
October 1, 2008 By Tom Jaenicke and LP Gas
Advertising should be a major part of your marketing plan and, for budget purposes, a vital part of your overall operating expense.
Read More Who oversees your marketing?
August 1, 2008 By Tom Jaenicke
Marketing is even more important in the retail propane business today than it has been in the recent past. Skyrocketing energy prices, customer conservation, energy switching, global warming and the green movement are a few of the new considerations we didn’t have to think about much just a few years ago. External factors are changing the propane business environment faster than at any time in the history of our industry. If marketing has been on the backburner in your company, you need to move it forward. Do it yourself or delegate marketing to a key employee if you want your propane business to succeed.
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