Improve marketing with customer contact information
July 5, 2016 By Tom Jaenicke
Collecting customer email addresses and cellphone numbers is good for your business.
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Best practices for acquisitions
May 16, 2016 By Megan Smalley
Propane Expo session panelists Steven Abbate: moderator, managing director of Cetane Associates Joe Armentano: CEO of Paraco Gas…
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Competing against electricity
May 2, 2016 By Tom Jaenicke
Some propane retailers spend too much of their resources trying to beat up on the competitors who don’t…
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Choosing a sales approach that gains more customers
March 9, 2016 By Tom Jaenicke
The typical propane business is usually in a new-customer sales funk this time of the year. The main…
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Developing a plan for the New Year
December 21, 2015 By Tom Jaenicke
It is not too late to develop a fresh sales strategy for next year that incorporates the best…
Read More Selling opportunities to your current customer base
November 2, 2015 By Tom Jaenicke
Some propane retailers spend a considerable amount of money and resources on marketing their company to prospective customers…
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Energy consumers receive mixed messages when considering propane
August 17, 2015 By Tom Jaenicke and LP Gas
“It was the best of times, it was the worst of times, it was the age of wisdom,…
Read More Warm Thoughts Communications adds VP of propane marketing
June 29, 2015 By Megan Smalley
Warm Thoughts Communications, a marketing agency that serves the retail energy industry, hired Tom Jaenicke to be its…
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Show your local farmers the value of using propane
June 24, 2015 By Tom Jaenicke and LP Gas
Farmers were some of the first propane customers more than 100 years ago when cooking with propane started…
Read More Marketers should encourage propane efficiency upgrades
April 30, 2015 By Tom Jaenicke and LP Gas
Sweeping efficiency changes that affect the entire water heater industry took effect April 16. The 2015 Department of Energy…
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