The Energy Choice Act would protect consumer access to propane and other conventionally fueled appliances. (Photo: MarianVejcik/iStock / Getty Images Plus/Getty Images)

What today’s residential builders need to know about propane

August 19, 2026 By Tom Jaenicke

Many residential builders still operate under outdated assumptions about propane.

This article is tagged with August 2026, crude oil, electricity, Marketing Mix, natural gas liquids, propane business, propane generators, propane supply, propane water heaters, residential, tank monitoring, tankless water heaters, tom jaenicke and posted in Current Issue, From the Magazine

Rising electricity costs and grid resilience concerns should boost propane’s standing. (Photo: imaginima/iStock / Getty Images Plus/Getty Images)

Selling the benefits of propane in a changing energy market

July 1, 2026 By Tom Jaenicke

The propane industry is gaining new ground as evolving energy markets highlight key advantages over an increasingly unreliable and expensive electric grid.

This article is tagged with Department of Energy (DOE), energy market, June 2026, Marketing Mix, PERC, Propane Education & Research Council (PERC), propane industry, tom jaenicke, U.S. Energy Information Administration (EIA) and posted in Current Issue, From the Magazine

(Image: olm26250/iStock/Getty Images Plus)

Strategies for growing the residential propane market

April 24, 2026 By Tom Jaenicke

How to get consumers and other key targets to choose propane.

This article is tagged with April 2026, Marketing Mix, propane market, propane sales, residential propane, residential propane market, tankless water heaters, tom jaenicke and posted in Current Issue, From the Magazine

Refocusing the propane message

March 4, 2026 By Tom Jaenicke

Look at PERC’s expanded messaging approach and how your propane business can regain focus on what really matters to customers.

This article is tagged with February 2026, marketing, Marketing Mix, PERC, Propane Education & Research Council (PERC), propane industry, tom jaenicke and posted in Current Issue, From the Magazine

Underground propane tanks prior to installation.

Your company’s value statement proposition

December 28, 2025 By Tom Jaenicke

Your value statement should inform prospective propane customers why they should choose your company over others in your marketing area.

This article is tagged with December 2025, Marketing Mix, propane customers, propane retailers, residential propane market, tom jaenicke and posted in Current Issue, From the Magazine

Propane heats up the competition as electric heat pumps gain ground

October 28, 2025 By Tom Jaenicke

Tom Jaenicke encourages readers not to let electricity undermine propane when it comes to home heating.

This article is tagged with home heating, HVAC, Marketing Mix, October 2025, Propane Education & Research Council (PERC), tom jaenicke and posted in Current Issue, From the Magazine

Update your sales strategy to harness new growth opportunities

August 31, 2025 By Tom Jaenicke

Tom Jaenicke encourages marketers to keep their business plan updated as market conditions change.

This article is tagged with August 2025, Donald Trump, marketing, Marketing Mix, sales, tom jaenicke and posted in Current Issue, From the Magazine

(Image: dsmoulton/iStock / Getty Images Plus/Getty Images)

Generating electric power with propane

July 3, 2025 By Tom Jaenicke

Tom Jaenicke encourages propane marketers to “hook their hose” to generating electric power with propane.

This article is tagged with June 2025, marketing, Marketing Mix, power generation, tom jaenicke and posted in From the Magazine, Current Issue

Photo: everythingpossible/iStock / Getty Images Plus/Getty Images

Your website should be your customer contact portal

April 30, 2025 By Tom Jaenicke

Tom Jaenicke encourages readers to drive customers and prospects to their website, not their office.

This article is tagged with April 2025, customer relations, customer service, marketing, Marketing Mix, tom jaenicke, website and posted in Current Issue, From the Magazine

Image: Supatman/iStock/Getty Images Plus

Propane retailers advised not to ignore marketing trends

February 16, 2025 By Tom Jaenicke

Industry veteran Tom Jaenicke shares his analysis of each generation when it comes to marketing trends.

This article is tagged with February 2025, marketing, Marketing Mix, tom jaenicke and posted in Current Issue, Blue Flame Blog, From the Magazine

TAG: Marketing Mix