(Image: olm26250/iStock/Getty Images Plus)

Refocusing the propane message

March 4, 2026 By Tom Jaenicke

Look at PERC’s expanded messaging approach and how your propane business can regain focus on what really matters to customers.

This article is tagged with February 2026, marketing, Marketing Mix, PERC, Propane Education & Research Council (PERC), propane industry, tom jaenicke and posted in Current Issue, From the Magazine

Underground propane tanks prior to installation.

Your company’s value statement proposition

December 28, 2025 By Tom Jaenicke

Your value statement should inform prospective propane customers why they should choose your company over others in your marketing area.

This article is tagged with December 2025, Marketing Mix, propane customers, propane retailers, residential propane market, tom jaenicke and posted in Current Issue, From the Magazine

Propane heats up the competition as electric heat pumps gain ground

October 28, 2025 By Tom Jaenicke

Tom Jaenicke encourages readers not to let electricity undermine propane when it comes to home heating.

This article is tagged with home heating, HVAC, Marketing Mix, October 2025, Propane Education & Research Council (PERC), tom jaenicke and posted in Current Issue, From the Magazine

Update your sales strategy to harness new growth opportunities

August 31, 2025 By Tom Jaenicke

Tom Jaenicke encourages marketers to keep their business plan updated as market conditions change.

This article is tagged with August 2025, Donald Trump, marketing, Marketing Mix, sales, tom jaenicke and posted in Current Issue, From the Magazine

(Image: dsmoulton/iStock / Getty Images Plus/Getty Images)

Generating electric power with propane

July 3, 2025 By Tom Jaenicke

Tom Jaenicke encourages propane marketers to “hook their hose” to generating electric power with propane.

This article is tagged with June 2025, marketing, Marketing Mix, power generation, tom jaenicke and posted in From the Magazine, Current Issue

Photo: everythingpossible/iStock / Getty Images Plus/Getty Images

Your website should be your customer contact portal

April 30, 2025 By Tom Jaenicke

Tom Jaenicke encourages readers to drive customers and prospects to their website, not their office.

This article is tagged with April 2025, customer relations, customer service, marketing, Marketing Mix, tom jaenicke, website and posted in Current Issue, From the Magazine

Image: Supatman/iStock/Getty Images Plus

Propane retailers advised not to ignore marketing trends

February 16, 2025 By Tom Jaenicke

Industry veteran Tom Jaenicke shares his analysis of each generation when it comes to marketing trends.

This article is tagged with February 2025, marketing, Marketing Mix, tom jaenicke and posted in Current Issue, Blue Flame Blog, From the Magazine

Propane’s presence: Vacation uncovers many opportunities

December 26, 2024 By Tom Jaenicke

Versatility and portability take propane everywhere — including on Tom Jaenicke’s recent vacation.

This article is tagged with December 2024, Marketing Mix, Oregon, tom jaenicke, Warm Thoughts Communications, Washington State and posted in Blue Flame Blog, Current Issue, From the Magazine

Propane fuels residential customers everywhere

October 31, 2024 By Tom Jaenicke

Propane can go everywhere, and we don’t need government or rate payer subsidies to do it.

This article is tagged with Marketing Mix, Michigan, residential market, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Typically, eight fast-track educational sessions are held at NPGA's Southeastern Convention & International Propane Expo. (Photo by LP Gas staff)

Education a must in rapidly evolving energy world

August 27, 2024 By Tom Jaenicke

Staying ahead of the evolving energy competition requires that you take a relentless approach to education and learning.

This article is tagged with Marketing Mix, National Propane Gas Association (NPGA), Propane Education & Research Council (PERC), tom jaenicke and posted in Current Issue, Featured, From the Magazine

TAG: Marketing Mix