Propane can help homebuilders out of their slump
January 1, 2009 By Tom Jaenicke and LP Gas
You can offer ideas that will help homebuilders out of the current building slump.
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You can offer ideas that will help homebuilders out of the current building slump.
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The Propane Education & Research Council (PERC) approved a budget of $46.1 million for 2009.
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The industry is shifting resources to motor fuel, but time is running out.
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For 10 years, the Propane Education & Research Council (PERC) has worked to advance the use of propane in this country by raising awareness among consumers, homeowners and builders. For nine of those years, the council was helped by Porter Novelli, a global advertising agency that offered guidance and created advertisements to boost the council’s communication efforts.
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Advertising should be a major part of your marketing plan and, for budget purposes, a vital part of your overall operating expense.
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Don’t pass up some of the best marketing tools in the energy industry by ignoring the creative work that the Propane Education & Research Council (PERC) has produced with your assessment dollars. You have already paid for them, so why not use them? Here are some of my favorites.
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Top propane officials already are bracing for the federal government to step in and Whack the industry’s high-profile, multi-million dollar consumer ad campaign sometime in 2009.
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P38 Inc. launched www.propanefacts.ca, a comprehensive online resource for information on the use of propane as a transportation fuel. Through cooperative efforts among industry, government and academia, the goal of Propane Facts is to provide reliable, current and convincing research and facts about making propane Canada’s alternative transportation fuel of choice for high consumption, light and medium duty fleets.
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The Missouri Propane Gas Association (MPGA) has resigned its seat on the board of directors of the Midwest Propane Gas Convention & Trade Show, MPGA Executive Director Steven N. Ahrens confirmed.
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