Uncover digital marketing strategies
May 27, 2022 By Danielle Pesta
PERC’s 2022 Energy for Everyone Marketing Conference educated propane industry members on digital marketing tactics to improve marketing strategies.
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Develop brand awareness and customer rapport digitally
October 22, 2020 By Sarah Peecher
Learn which efforts to pursue in online spaces to grow brand awareness for your company, and help it gain and retain customers.
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A user-friendly digital space grows your customer base
July 31, 2020 By Sarah Peecher
Companies in the propane industry should be ready to meet the digital demands of e-commerce in order to attract new customers.
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Digital platforms on the rise in unprecedented times
May 14, 2020 By Sarah Peecher
As online traffic increases thanks to social distancing practices, what responsibilities should propane marketers keep in mind?
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How to keep your business safe from cyberattacks
April 14, 2020 By Allison Kral
Cyberattacks often happen unexpectedly and can throw a company out of its digital comfort zone. With that in mind, check out some tips for ensuring your websites and information stay safe.
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LinkedIn optimization for propane marketers
March 17, 2020 By Allison Kral
Here’s how propane retailers can use LinkedIn to their benefit to connect, recruit hires, provide insights and news, and share opportunities.
Read More Make your digital ad campaign a success
February 13, 2020 By Allison Kral
There’s no denying that we’ve seen a rise in digital ad campaigns during the past few years, and it’s no surprise as to why: They’re flexible, measurable and customizable.
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Digital trends to expect in 2020
January 23, 2020 By Allison Kral
The new year won’t be an exception to the quickly evolving tech environment in which we live. Here are some digital trends you can expect to see in 2020.
Read More Retailers reap digital benefits
December 26, 2019 By Allison Kral
From marketing to hiring, social media is becoming a more familiar norm for the propane industry, say attendees of the 2019 LP Gas Growth Summit.
Read More Social media under fire
December 5, 2019 By Allison Kral
Allison Barwacz presents what retailers can learn from the recent controversy regarding political advertising on social media platforms.
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