TAG: digital media

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Net Promoter Score ranks customer perceptions

January 22, 2024 By

Find out how the Net Promoter Score provides insight about customer satisfaction and how likely they are to recommend your propane company.

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Refresh your website for heating season

October 24, 2023 By

Propane marketers should consider a website checkup as the busy season heats up. Here are a few reasons to consider a website refresh.

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How to tackle negative reviews

October 6, 2023 By

The cost of ignoring poor feedback is too high for your propane business. Learn how to manage negative reviews constructively.

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Write to your representatives

July 27, 2023 By

It’s never been easier to reach your elected officials. Here are some suggestions for sendings letters to legislators digitally.

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Showcase site visits from elected officials

July 3, 2023 By

Hosting a congressional site visit is an effective way to promote your propane business and the industry. Be sure to take good notes.

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From left, Chelsea Uphaus, Bridget Kidd, Jessica Johnson and Freddie Ridler, with Peini Spinazzola on a video call – all driving forces behind the Women in Propane’s podcast – during this year’s Propane Expo in Nashville, Tennessee. (Photo by LP Gas staff)

Podcasting in propane: 4 questions to ask before starting a podcast

May 29, 2023 By

Wondering whether to start a podcast for your propane business? Here are four questions to ask before beginning.

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Why propane customers need an app

February 17, 2023 By

Consider building a mobile app to stay connected with your propane customers. Emily Willis of Blossman Gas explains how the company implemented an app.

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Start a YouTube channel for your company in 2023. (Photo: Maxxa_Satori/iStock / Getty Images Plus/Getty Images)

Build propane’s presence on YouTube

February 2, 2023 By

As you put together marketing plans for 2023, make sure to include video. Start a YouTube channel for your propane company this year.

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Find top propane talent online

January 19, 2023 By

Learn how to use digital recruiting strategies to hire and retain new employees for your propane business.

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Become a propane brand ambassador on LinkedIn

December 1, 2022 By

Follow these four steps to create a LinkedIn presence that will help you build strong relationships in the propane industry.

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