propane tank residential home. Photo: iStock.com/DonNichols

Propane provides energy dependability and security

April 27, 2020 By Tom Jaenicke

Tom Jaenicke, VP of propane marketing services at Warm Thoughts Communications, explains why propane is the best choice for on-site energy.

This article is tagged with Marketing Mix, propane, tom jaenicke and posted in Current Issue, Featured

LPG, electricity partner well

February 27, 2020 By Tom Jaenicke

Propane retailers should play offense and point out the weaknesses of an electric-only world versus a propane partnership with electricity.

This article is tagged with electricity, Marketing Mix, propane generators, tom jaenicke and posted in Blue Flame Blog, Current Issue

Propane marketers should learn to embrace and prepare for the young homebuyer generation. Photo: iStock.com/Paul Bradbury

Young homebuyers are gravitating toward propane country

November 18, 2019 By Tom Jaenicke

Propane marketers need to embrace technology to transact with younger generations as they increasingly purchase new homes in propane country.

This article is tagged with Marketing Mix, National Association of Home Builders (NAHB), tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured

A circular economy uses resources efficiently and minimizes waste. Photo: iStock.com/BsWei

Public interest in sustainability invites opportunities for LPG retailers

September 24, 2019 By Tom Jaenicke

Tom Jaenicke, vice president of propane marketing services for Warm Thoughts Communications, argues in favor of running propane operations sustainably.

This article is tagged with clean energy, Marketing Mix, propane, sustainability, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, Featured

Of the 11 wooden-structured hotels in the United States with over 200 rooms, the Grand Hotel is the only one under private ownership. Photo: iStock.com/ehrlif

Building a long-lasting propane business

September 4, 2019 By Tom Jaenicke

Tom Jaenicke relates a few lessons the propane industry can learn about longevity from Mackinac Island’s historic Grand Hotel.

This article is tagged with Marketing Mix, tom jaenicke and posted in Current Issue, Featured

Let’s get serious about the national energy conversation

June 20, 2019 By Tom Jaenicke

Tom Jaenicke explains propane’s advantages over electricity and encourages the propane industry to tell this story more forcefully on the national stage.

This article is tagged with electricity, Marketing Mix, PERC, Propane Education & Research Council (PERC), tom jaenicke and posted in Blue Flame Blog