New Autogas Pavilion part of expanded educational program in Atlanta

March 9, 2015 By Tom Jaenicke and LP Gas

The Southeastern Convention & International Propane Expo on April 11-13 will be held at the Georgia World Congress…

This article is tagged with ATomiK Creative Solutions, autogas, marketing, Marketing Mix, National Propane Gas Association (NPGA), PERC, Propane Education & Research Council (PERC), Southeastern Convention & International Propane Expo, tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Events

The value of your business is the result of your own actions

October 19, 2014 By Tom Jaenicke and LP Gas

The phrase “You reap what you sow” has roots in early Christianity and can also be applied in…

This article is tagged with ATomiK Creative Solutions, marketing, Marketing Mix, propane retail operation, propane retail operations, tom jaenicke and posted in Current Issue

3 propane price-protection strategies

August 26, 2014 By Tom Jaenicke and LP Gas

Weigh your options to shield customers from runaway propane prices A confluence of events last winter put pressure…

This article is tagged with ATomiK Creative Solutions, marketing, Marketing Mix, tom jaenicke and posted in Current Issue

Utilities want your residential customers at someone else’s expense

July 1, 2014 By Tom Jaenicke and LP Gas

I recently did an impact study for a client who wanted to know what would happen to the…

This article is tagged with American Gas Association (AGA), marketing, Marketing Mix, National Propane Gas Association (NPGA), natural gas, tom jaenicke and posted in Current Issue

Successfully selling equipment, appliances and burner tips is a team effort

April 22, 2014 By Tom Jaenicke and LP Gas

Fielding the best players will make your propane team a winner In this age of smartphones, online shopping…

This article is tagged with marketing, Marketing Mix, propane retail operations, sales, tom jaenicke and posted in Current Issue

Propane use on rise in local beer, wine and spirits industry

October 1, 2013 By Tom Jaenicke

The local beer, wine and spirits industry is a good example of a somewhat hidden, but growing, private and commercial market for propane sales.

This article is tagged with marketing, Marketing Mix, propane, propane industry, tom jaenicke and posted in Current Issue

New propane products, old standbys offer new opportunities for marketers

August 9, 2013 By Tom Jaenicke

Many of your long-term customers are well aware of what a stormproof home meant for them from the standpoint of security, comfort and reliability.

This article is tagged with Generac, marketing, Marketing Mix, propane generators, tom jaenicke and posted in Current Issue

New resources available to grow commercial gallons

July 16, 2013 By Tom Jaenicke

PERC is executing a strategy to help marketers recognize and gain new propane business in the commercial sector.

This article is tagged with marketing, Marketing Mix, PERC, Propane Education & Research Council (PERC), tom jaenicke, U.S. Energy Information Administration (EIA) and posted in Current Issue

Focus customers on efficiency to get desired cost savings

July 2, 2012 By Tom Jaenicke

Expect natural gas public utilities to become increasingly aggressive in switching homeowners from propane to natural gas for the primary energy source for their homes.

This article is tagged with ATomiK Creative Solutions, marketing, Marketing Mix, PERC, Propane Education & Research Council (PERC), tom jaenicke and posted in Current Issue

Courses for construction pros catching on with propane retailers

May 4, 2012 By Tom Jaenicke

The Propane Education & Research Council (PERC) is in its fifth year of building an arsenal of training courses for construction professionals.

This article is tagged with marketing, Marketing Mix, PERC, Propane Education & Research Council (PERC), tom jaenicke and posted in Current Issue

TAG: Marketing Mix