Tankless water heating: a market propane should own
February 26, 2019 By Tom Jaenicke
Tom Jaenicke explores why the propane industry should have a controlling stake in the tankless water heater market over other fuels.
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Organic growth vs. organic theft in retail propane
January 2, 2019 By Tom Jaenicke
Stealing customers is common in a shrinking propane market, but retailers can achieve organic growth through adding burner tips to existing customers.
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Track marketing ratios to fine-tune your budget
October 19, 2018 By Tom Jaenicke
Warm Thoughts Communications’ Tom Jaenicke explains why now is a good time to start working on next year’s marketing budget.
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Understanding the propane versus natural gas conversation
August 21, 2018 By Tom Jaenicke
When the propane industry doesn’t address its old image, natural gas benefits.
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Warm Thoughts Communications adds sales manager
June 27, 2018 By Joe McCarthy
Gary Corbett will serve as regional sales manager and company brand ambassador across New England.
Read More Creating a marketing brand for your image
June 1, 2018 By Tom Jaenicke
Tom Jaenicke, the vice president of propane marketing services for Warm Thoughts Communications, explains the importance of a strong brand and company image.
Read More How propane marketing has changed in the past 50 years
April 16, 2018 By Tom Jaenicke
Marketing propane today is remarkably different than it was 50 years ago. Find out how.
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EAB insights: Highlights of working in the propane industry
March 30, 2018 By LP Gas
Members of LP Gas magazine’s editorial advisory board share some highlights on working in the propane industry.
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Using social media to manage your reputation during extreme weather crises
March 15, 2018 By Olivia Mastromonaco
Thanks to the power of social media, a company’s brand is in the hands of its consumers now more than ever before.
Read More Warm Thoughts Communications
February 20, 2018 By LP Gas
The Southeastern Showcase section features companies exhibiting at the Propane Expo, including Warm Thoughts Communications.
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