Use marketing as a competitive advantage
May 5, 2022 By Roger Rosenbaum
Propane retailers must adapt their marketing and communication strategies for a post-COVID era to gain a competitive advantage with consumers.
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In the Know: Disaster planning in light of the coronavirus pandemic
May 7, 2020 By Tony Botts
The COVID-19 pandemic has been a wake-up call to many with regard to crisis communication and disaster management.
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Communicating effectively during times of crisis
June 27, 2019 By Roger Rosenbaum
Roger Rosenbaum, a news reporter and crisis counselor, offers tips on handling challenging front-line situations at your propane operation.
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PR firm advises propane industry on crisis communication plans
January 23, 2019 By Joelle Harms
Strategic Communications‘ director of public relations highlights the importance of propane retailers having a crisis communication plan in place.
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Propane safety conference focuses on emergency response, crisis communication
January 17, 2019 By Joelle Harms
The Propane Education & Research Council’s 2019 National Safety & Trainer’s Conference brought together the propane industry to discuss propane safety.
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Effective crisis communication requires ample preparation
March 2, 2015 By Kevin Yanik
The propane shortage that much of the industry experienced last winter wasn’t a story that stayed within the…
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