Well-designed marketing plans, orchestrated pitches to promote budget plan enrollment and established collection procedures for when customers fall behind are being touted as key solutions for propane retailers faced with payment shortfalls.
Read More Every day, Holly Linden contends with an increasing number of customers who cannot afford to pay their propane bill.
Read More As owners and operators of mostly small-to-medium-size businesses, we tend to focus first on matters that are specific to our marketing footprint. Because our customer base is local, we have an immediate vested interest in local affairs. For our own self-interest, we become actively engaged in organizations like local fire protection or city, county and township government agencies.
Read More With today’s heated competitive climate over ever-tightening American energy dollars, being an order-taker and sitting back waiting for the telephone to ring has gone the way of the malt shop, bell-bottoms and mullets.
Read More What are the critical challenges facing propane retailers, and how are they being addressed?
Read More Having the capability and desire to offer customers propane-powered zone heaters, grills and other indoor and outdoor auxiliary appliances can add some significant sizzle to your bottom line. Marketers actively working these categories say they are achieving a competitive advantage over retailers that don’t supply this equipment or the related installation and maintenance services.
Read More Beyond the standard insurance company costs of marketing, loss control and underwriting, we have liability defense costs.
Read More Instead of the coarsely drawn adult cartoon of a bespectacled, beleaguered, paunchy Texan propane retailer, this face of the propane industry has the strength of Mr. Clean and apple-pie appeal.
Read More The media is full of images touting every kind of product. Beer cans sprout from billboards. Sporty new cars sparkle on television ads. White teeth gleam off magazine pages.
Read More With rising oil and materials costs, weak winters and unsure economic times, propane retailers are always looking for additional sources of income.
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