Ray Murray Inc.
July 1, 2007 By LP Gas
Ray Murray Sr. had to quit his job to start Ray Murray Inc. (RMI) This decision was a significant one – he had devoted 25 years to a propane equipment manufacturer. He also had a growing family.
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Ray Murray Sr. had to quit his job to start Ray Murray Inc. (RMI) This decision was a significant one – he had devoted 25 years to a propane equipment manufacturer. He also had a growing family.
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A Confidential Study of fugitive emissions in California says that the propane industry should find ways to reduce the amount of fuel released into the atmosphere during and after product transfer – or risk losing the exemptions it has long enjoyed with state air pollution authorities.
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The distinctive rumble of school buses will be a bit less noisy next fall as hundreds of school children ride the first wave of propane-dedicated vehicles on the market since 2002.
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Instead of the coarsely drawn adult cartoon of a bespectacled, beleaguered, paunchy Texan propane retailer, this face of the propane industry has the strength of Mr. Clean and apple-pie appeal.
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The media is full of images touting every kind of product. Beer cans sprout from billboards. Sporty new cars sparkle on television ads. White teeth gleam off magazine pages.
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Just about every business in any industry wants to be more efficient. The question is: How? Streamlining processes, incorporating new and emerging technologies, and altering business plans are all ways to increase efficiency. Another way is to have an all-in-one warehouse to hold products, house employees and service customers – something that Ray Murray Inc. has benefited from since 1973.
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For a variety of companies in myriad industries, a showroom is a great way to show off the latest and greatest products to new and existing customers.
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When Jim Ferrell returned from semi-retirement to run the Fortune 1000 company that bears his name in 2001, the 61-year-old industry icon already had decided that drastic change was critical in the face of stiffening competition and spiraling prices.
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Propane marketers may soon have a way to evaluate competing brandsof equipment beyond the promotional material distributed by productmanufacturers and vendors.
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As I travel around the country talking to retailers, most are quick to mention that customer service and loyalty are what set their business apart from the competition. But, much like safety, I have to wonder how many offer only lip service.
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