Determining when to change your marketing strategy

March 3, 2017 By Tom Jaenicke

If your marketing follows one of these patterns, then it’s time to change your marketing strategy.

This article is tagged with business, marketing, tom jaenicke and posted in Current Issue, Featured

Developing a marketing calendar

December 15, 2016 By Tom Jaenicke

Building a marketing planning calendar is one of the first steps you should take if you expect your propane business to be successful in 2017.

This article is tagged with business, Facebook, marketing, PERC, propane business, Propane Education & Research Council (PERC), social media, tom jaenicke and posted in Current Issue

Is it time to diversify your product offering?

November 11, 2016 By Tom Jaenicke

It’s time to think about the lifetime customer value, rather than the transactional value.

This article is tagged with customers, propane business, tom jaenicke, Warm Thoughts Communications and posted in Current Issue

The benefits of online marketing

September 12, 2016 By Tom Jaenicke

Don’t let indifference toward online marketing build a wall between you and shoppers. Find out why.

This article is tagged with customers, Facebook, marketing, propane retailers, SEO, social media, tom jaenicke and posted in Current Issue

NPGA names governmental affairs chairman

September 7, 2016 By Megan Smalley

The National Propane Gas Association appointed Tom Jaenicke as chairman for 2016-17.

This article is tagged with National Propane Gas Association (NPGA), NPGA, tom jaenicke, Warm Thoughts Communications and posted in News

Photo: PonyWang/iStock / Getty Images Plus/Getty Images

Improve marketing with customer contact information

July 5, 2016 By Tom Jaenicke

Collecting customer email addresses and cellphone numbers is good for your business.

This article is tagged with business, marketing, propane business, tom jaenicke, Warm Thoughts Communications and posted in Current Issue

Best practices for acquisitions

May 16, 2016 By Megan Smalley

Propane Expo session panelists Steven Abbate: moderator, managing director of Cetane Associates Joe Armentano: CEO of Paraco Gas…

This article is tagged with Cetane Associates, crystal flash, Mergers and Acquisitions, National Propane Gas Association (NPGA), Paraco Gas, Rural Computer Consultants (RCC), Southeastern Convention & International Propane Expo, tom jaenicke, Warm Thoughts Communications and posted in Current Issue

Photo and Graphics: Warm Thoughts Communications

Competing against electricity

May 2, 2016 By Tom Jaenicke

Some propane retailers spend too much of their resources trying to beat up on the competitors who don’t…

This article is tagged with competition, electricity, tom jaenicke, Warm Thoughts Communications and posted in Current Issue

Choosing a sales approach that gains more customers

March 9, 2016 By Tom Jaenicke

The typical propane business is usually in a new-customer sales funk this time of the year. The main…

This article is tagged with advertising, customers, sales, tom jaenicke and posted in Current Issue

Developing a plan for the New Year

December 21, 2015 By Tom Jaenicke

It is not too late to develop a fresh sales strategy for next year that incorporates the best…

This article is tagged with marketing, PERC, Propane Education & Research Council (PERC), sales, tom jaenicke, Warm Thoughts Communications and posted in Current Issue

TAG: tom jaenicke