Courses for construction pros catching on with propane retailers
May 4, 2012 By Tom Jaenicke
The Propane Education & Research Council (PERC) is in its fifth year of building an arsenal of training courses for construction professionals.
Read More Homebuilders were propane buyers at International Builders’ Show
March 1, 2012 By Tom Jaenicke
The 2012 International Builders’ Show (IBS), held last month in Orlando, Fla., showed a modest increase in attendance. More than 50,000 attendees and 900 exhibits still make this one of the largest trade events in the country, in spite of the downturn in the building industry.
Read More Negative advertising damages the industry’s image
February 9, 2012 By Tom Jaenicke
With the recent increased acquisition activity in the propane industry, it may be tempting for neighboring propane marketers to go negative on their advertising, trying to take advantage of any temporary confusion that may be part of the business transition.
Read More Major shift away from Yellow Pages advertising taking place
November 2, 2011 By Tom Jaenicke
When is the last time you picked up the phonebook to look up a business in the Yellow Pages? Even in small-town America, it is just too easy to use your favorite search engine to search online with your computer or smart phone.
Read More Restrictions on PERC shift focus to NPGA’s responsibilities
October 5, 2011 By LP Gas
Pressure from falling propane sales over the last decade has industry leaders groping for ways to revive the nationwide marketing initiatives that were quashed two years ago by order of the U.S. Department of Commerce.
Read More Tomorrow’s energy won’t sell with yesterday’s marketing plan
July 8, 2011 By Tom Jaenicke
As we approach propane’s second century, your business will need to adjust to the dynamic and challenging energy market.
Read More Falling sales, evolving market dynamics pose hurdles, opportunities
June 7, 2011 By LP Gas
Palpable concern over the propane industry’s long-range viability is driving strategic changes to reverse last decade’s decline in domestic sales.
Read More Propane Energy Pod targets five key in-home applications
May 3, 2011 By Tom Jaenicke
PERC is leading an effort to reverse this erosion of propane as the primary energy source inside the home.
Read More Marketers must recognize, react to a decade of dwindling gallon sales
May 3, 2011 By LP Gas
Conversations with industry executives indicate the 99-year-old propane industry is facing profound changes that threaten the long-term viability of the market. Most agree that solving those challenges will inevitably change the way marketers run their business.
Read More Tax credits still a sales tool
March 10, 2011 By Tom Jaenicke
Energy efficiency is still at the forefront of the new federal incentive program for residential construction.
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