Social media under fire
December 5, 2019 By Allison Kral
Allison Barwacz presents what retailers can learn from the recent controversy regarding political advertising on social media platforms.
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Mastering visual storytelling
October 31, 2019 By Allison Kral
Allison Barwacz explains the importance of using imagery on digital platforms and offers a guide to incorporating visual content effectively.
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How to use social media to recruit new hires
October 10, 2019 By Allison Kral
Follow these tips to use social media to gain new hires, addressing how to best leverage your brand’s social media platforms.
Read More Why propane retailers should use social media to recruit new hires
October 4, 2019 By Allison Kral
Allison Barwacz presents part one of a two-part series on using social media to gain new employees, addressing why social media is an essential hiring tool.
Read More Highlighting community service online boosts recognition
September 26, 2019 By Allison Kral
Social media is a useful tool for sharing your company’s community service projects, which can help your operation gain recognition.
Read More Humanizing your business with Facebook
September 12, 2019 By Allison Kral
It’s important for propane businesses to maintain Facebook pages to connect with industry members, organizations, and current and potential customers.
Read More The importance of digital marketing for propane retailers
March 31, 2019 By Allison Kral
The Propane Education & Research Council’s (PERC) Bridget Kidd discusses the importance of having a digital marketing strategy,…
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How to affordably integrate video into your marketing arsenal
March 12, 2019 By Joelle Harms
Whether it be a behind-the-scenes look, company update or ride-along, there are many ways you can afford integrating video into your marketing plan.
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How to handle negativity on social media
July 19, 2018 By Joelle Harms
Five tips for responding to critical comments on social media.
Read More How propane retailers can use social media to their advantage
June 21, 2018 By Allison Kral
Social media can give your company a voice and an advantage. Find out how.
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