Photo: metamorworks/iStock / Getty Images Plus/Getty Images

A user-friendly digital space grows your customer base

July 31, 2020 By Sarah Peecher

Companies in the propane industry should be ready to meet the digital demands of e-commerce in order to attract new customers.

This article is tagged with social media, the digital space and posted in Current Issue, Featured

Many current and prospective customers will want to conduct all business with you online. Photo: marchmeena29/iStock / Getty Images Plus/Getty Images.

Fine-tune your marketing plan

June 25, 2020 By Tom Jaenicke

As consumers emerge from the pandemic world in which they have lived for the past several months, many of their buying habits and expectations of doing business have changed.

This article is tagged with COVID-19, marketing, propane retailers, social media and posted in Blue Flame Blog, Current Issue

It's time to take your fillings digital. Photo: Rawpixel/iStock/Getty Images Plus/Getty Images

Mitigate disruption and improve safety with technology

May 21, 2020 By Christopher Caywood

For too many LPG retailers, “business as usual” is trying to figure out how to forward calls or access company software safely and at a social distance.

This article is tagged with Caywood Propane Gas Inc., Christopher Caywood, COVID-19, social media, Technology and posted in Blue Flame Blog, Current Issue

Finding viable candidates to fill workforce needs can be done through social media. Photo: iStock.com/anyaberkut

Digital platforms on the rise in unprecedented times

May 14, 2020 By Sarah Peecher

As online traffic increases thanks to social distancing practices, what responsibilities should propane marketers keep in mind?

This article is tagged with COVID-19, Facebook, social media, the digital space and posted in Blue Flame Blog

Digital trends to expect in 2020

January 23, 2020 By Allison Kral

The new year won’t be an exception to the quickly evolving tech environment in which we live. Here are some digital trends you can expect to see in 2020.

This article is tagged with digital media, social media, the digital space, video and posted in Blue Flame Blog

Retailers reap digital benefits

December 26, 2019 By Allison Kral

From marketing to hiring, social media is becoming a more familiar norm for the propane industry, say attendees of the 2019 LP Gas Growth Summit.

This article is tagged with digital media, LP Gas Growth Summit, marketing, social media, the digital space and posted in Blue Flame Blog

Social media under fire

December 5, 2019 By Allison Kral

Allison Barwacz presents what retailers can learn from the recent controversy regarding political advertising on social media platforms.

This article is tagged with Blue Flame Blog, Facebook, social media, the digital space and posted in Blue Flame Blog

Mastering visual storytelling

October 31, 2019 By Allison Kral

Allison Barwacz explains the importance of using imagery on digital platforms and offers a guide to incorporating visual content effectively.

This article is tagged with digital media, marketing, social media, the digital space and posted in Blue Flame Blog

Using social media to find new hires is more than simply posting a job listing on your platforms. Photo: iStock.com/metamorworks

How to use social media to recruit new hires

October 10, 2019 By Allison Kral

Follow these tips to use social media to gain new hires, addressing how to best leverage your brand’s social media platforms.

This article is tagged with employee recruitment, social media, the digital space and posted in Blue Flame Blog

Why propane retailers should use social media to recruit new hires

October 4, 2019 By Allison Kral

Allison Barwacz presents part one of a two-part series on using social media to gain new employees, addressing why social media is an essential hiring tool.