The vital few and trivial many
September 1, 2008 By Carl Hughes
In the early 1900s, Italian economist Vilfredo Pareto developed a mathematical formula to describe the uneven distribution of income and wealth in Switzerland.
Read More Sales tools close at hand
September 1, 2008 By Tom Jaenicke
Don’t pass up some of the best marketing tools in the energy industry by ignoring the creative work that the Propane Education & Research Council (PERC) has produced with your assessment dollars. You have already paid for them, so why not use them? Here are some of my favorites.
Read More Motivate with incentives
August 1, 2008 By Carl Hughes
Of all the useful managerial tools available to retail propane distributors, none may be more underutilized than a well-designed, performance-incentive compensation plan.
Read More Who oversees your marketing?
August 1, 2008 By Tom Jaenicke
Marketing is even more important in the retail propane business today than it has been in the recent past. Skyrocketing energy prices, customer conservation, energy switching, global warming and the green movement are a few of the new considerations we didn’t have to think about much just a few years ago. External factors are changing the propane business environment faster than at any time in the history of our industry. If marketing has been on the backburner in your company, you need to move it forward. Do it yourself or delegate marketing to a key employee if you want your propane business to succeed.
Read More Caledon Propane Inc.
August 1, 2008 By LP Gas
Hugh Sutherland Jr. got his first look at a composite propane cylinder in 2000 during a business trip to Italy. Seven years later, the vice president of North American sales for Canada’s primary exchange company, Caledon Propane Inc., incorporated the light, see-through container into its business strategy.
Read More Let’s grow your business
July 1, 2008 By LP Gas
The re-engineering of LP Gas magazine continues with my acceptance of the challenge of writing a monthly column on marketing that relates to the propane industry.
Read More Heritage Propane
July 1, 2008 By LP Gas
Heritage Propane was founded in 1989 based on the principles of integrity, honesty and fairness. For nearly 20 years, Heritage has helped the owners of more than 150 companies transition from the day-to-day operations of their business to realize their financial and personal goals.
Read More Propane Resources
July 1, 2008 By LP Gas
Propane Resources is a full-service consulting firm for the propane industry, and then some. The company’s main services focus around supply and risk management; business valuations and sales; operational consulting; and marketing communications.
Read More Alta Oil & Propane Co. Inc.
July 1, 2008 By LP Gas
When Richard Linzmeier steps outside on a cold night in central California, he can hear engines buzzing.
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