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In the Know: Get your name known through marketing efforts

August 10, 2023 By Tammy Day

No matter how great your service or how friendly your staff, you can’t make money if consumers don’t know about your business.

This article is tagged with In the Know, marketing, propane resources, Propane Resources LLC, Tammy Day and posted in Blue Flame Blog, Current Issue, From the Magazine

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8 ways to use technology to boost a propane company’s image

August 1, 2023 By Christopher Caywood

Caywood Propane Gas reviewed its digital advertising with its outside experts, and it strayed into a conversation around company image.

This article is tagged with community outreach, customer service, marketing, retailer technology, social media, Technology and posted in Current Issue, Featured, From the Magazine

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Write to your representatives

July 27, 2023 By Danielle Pesta

It’s never been easier to reach your elected officials. Here are some suggestions for sendings letters to legislators digitally.

This article is tagged with Capitol Hill, digital media, energy legislation, legislation, marketing, National Propane Gas Association (NPGA), Propane Days, propane legislation, the digital space, Washington D.C. and posted in Blue Flame Blog, Current Issue, From the Magazine

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Create meaningful customer communication

May 25, 2023 By Tom Jaenicke

In his latest column, Tom Jaenicke encourages retailers to let customers know about the sustainability of the propane business.

This article is tagged with communication, customer relations, customer retention, customer service, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Seek decision-making support from industry colleagues

March 23, 2023 By Christopher Caywood

When making decisions for your propane operation, talking with benchmarking colleagues can help you evaluate product options and possible trade-offs.

This article is tagged with Benchmarking Council, Caywood Propane Gas Inc., Christopher Caywood, customer service, marketing, National Propane Gas Association (NPGA), retailer technology, software, tank monitoring, website and posted in Blue Flame Blog, Current Issue, From the Magazine

Cargas enters consulting partnership with HubSpot

March 1, 2023 By Ellen Kriz

As a consulting partner, Cargas will implement HubSpot Marketing Hub and integrate the system with its other ERP and CRM product offerings.

This article is tagged with Cargas, marketing, Nate Scott, propane software and posted in News

Start a YouTube channel for your company in 2023. (Photo: Maxxa_Satori/iStock / Getty Images Plus/Getty Images)

Build propane’s presence on YouTube

February 2, 2023 By Danielle Pesta

As you put together marketing plans for 2023, make sure to include video. Start a YouTube channel for your propane company this year.

This article is tagged with digital media, marketing, Technology, the digital space, video and posted in Current Issue, Featured, From the Magazine

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Embrace ‘grid anxiety’ opportunities

January 26, 2023 By Tom Jaenicke

With rising anxiety about grid reliability, Tom Jaenicke explains why propane retailers should make power generation a part of their propane future.

This article is tagged with electricity, Electrification, marketing, Marketing Mix, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, Featured, From the Magazine

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Find top propane talent online

January 19, 2023 By Danielle Pesta

Learn how to use digital recruiting strategies to hire and retain new employees for your propane business.

This article is tagged with digital media, Employee hiring, employee recruitment, hiring, marketing, Propane Ninja, the digital space, workforce development and posted in Blue Flame Blog, Current Issue, From the Magazine

Become a propane brand ambassador on LinkedIn

December 1, 2022 By Danielle Pesta

Follow these four steps to create a LinkedIn presence that will help you build strong relationships in the propane industry.

This article is tagged with digital media, LinkedIn, marketing, networking, social media, the digital space, training and posted in Blue Flame Blog, Current Issue, From the Magazine

TAG: marketing