Uncover digital marketing strategies

May 27, 2022 By Danielle Pesta

PERC’s 2022 Energy for Everyone Marketing Conference educated propane industry members on digital marketing tactics to improve marketing strategies.

This article is tagged with digital media, education, marketing, Minnesota, Propane Education & Research Council (PERC), the digital space, trade shows and posted in Current Issue, Featured, From the Magazine

Use marketing as a competitive advantage

May 5, 2022 By Roger Rosenbaum

Propane retailers must adapt their marketing and communication strategies for a post-COVID era to gain a competitive advantage with consumers.

This article is tagged with communication, competition, COVID-19, crisis communication, customer relations, customer service, marketing, Technology and posted in Blue Flame Blog, COVID-19, Current Issue, From the Magazine

Otodata promotes team member to senior director role

March 17, 2022 By Carly Bemer

Otodata promoted Gregory Bronner, who joined the company in 2016, to the role of marketing and communications senior director.

This article is tagged with marketing, Otodata, people news, promotion and posted in News

Higher energy prices hurt us all

February 22, 2022 By Tom Jaenicke

Tom Jaenicke suggests propane retailers let their customers know that they share the pain of higher energy prices caused by inflation.

This article is tagged with crude prices, customer relations, customer service, marketing, Marketing Mix, propane prices, propane supply, supply and pricing, tom jaenicke, U.S. Energy Information Administration (EIA) and posted in Blue Flame Blog, Current Issue, Featured, From the Magazine

Photo: solarseven/iStock / Getty Images Plus/Getty Images

Mitigate software vulnerabilities

February 8, 2022 By Christopher Caywood

Christopher Caywood encourages propane retailers to address network and software security to protect their business and customers.

This article is tagged with digital media, marketing, propane software, retailer technology, security, software, Technology and posted in Current Issue, Featured, From the Magazine

Canadian Propane Association sponsors HGTV show

January 27, 2022 By Carly Bemer

The Canadian Propane Association is sponsoring the second season of HGTV Canada’s show, “Rock Solid Builds,” to help tell propane’s story.

This article is tagged with Canada, Canadian Propane Association (CPA), energy, home heating, marketing, propane, propane forklifts and posted in News

Customer contact: Shift from snail mail to digital communication

December 16, 2021 By Christopher Caywood

Christopher Caywood explains how his company has shifted to digital communications and why it makes sense from demographic and cost standpoints.

This article is tagged with COVID-19, customer service, marketing, retailer technology, Technology and posted in Blue Flame Blog, Current Issue, From the Magazine

Preserving energy choice

October 21, 2021 By Tom Jaenicke

Tom Jaenicke argues that the propane industry needs more tools to market the future of propane and to preserve energy choice.

This article is tagged with marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Propane industry positions to recruit for the long term

August 19, 2021 By Tom Jaenicke

According to Tom Jaenicke, the propane industry needs to work on recruiting and hiring employees who are seeking a career.

This article is tagged with Employee hiring, employee recruitment, hiring, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, From the Magazine

Set a technology strategy

June 17, 2021 By Christopher Caywood

Technology is a key component of strategy, and you ought to have a technology strategy that fits into your overall business strategy.

This article is tagged with business strategy, Caywood Propane Gas Inc., Christopher Caywood, marketing, retailer technology, Technology and posted in Blue Flame Blog, Current Issue, From the Magazine

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TAG: marketing