Home construction. Photo: iStock.com/jacomstephens

‘Stretch codes’ threaten energy choice

January 4, 2022 By Tom Jaenicke

Homebuyers will ask why they should add propane if their homes are already wired solely to use electricity. Propane marketers need to be ready to respond.

This article is tagged with electricity, National Association of Home Builders (NAHB), National Propane Gas Association (NPGA), tom jaenicke, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

Preserving energy choice

October 21, 2021 By Tom Jaenicke

Tom Jaenicke argues that the propane industry needs more tools to market the future of propane and to preserve energy choice.

This article is tagged with marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

Own the environmental campaign

August 26, 2021 By Tom Jaenicke

Here is how to get involved with the environmental campaign from the Propane Education & Research Council to benefit your propane business.

This article is tagged with clean energy, education, Environmental messaging, Marketing Mix, PERC, Propane Education & Research Council (PERC), tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Propane industry positions to recruit for the long term

August 19, 2021 By Tom Jaenicke

According to Tom Jaenicke, the propane industry needs to work on recruiting and hiring employees who are seeking a career.

This article is tagged with Employee hiring, employee recruitment, hiring, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, From the Magazine

Photo: Bill Oxford/iStock / Getty Images Plus/Getty Images

Propane customers’ user experience builds industry image

April 13, 2021 By Tom Jaenicke

Advertising the reality that propane offers – cost savings, dependability and clean energy – is in a retailer’s best interest.

This article is tagged with Electrification, marketing, Marketing Mix, propane, propane customers, propane retailers, tom jaenicke and posted in Current Issue, Featured, From the Magazine

Promoting propane’s place in a clean-energy future

March 4, 2021 By Tom Jaenicke

In the time of climate activism, there are several steps propane retailers can take to promote propane as a clean-energy solution.

This article is tagged with clean energy, climate change, Electrification, fossil fuels, Marketing Mix, propane, propane retailers, renewable propane, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

A successful brand strategy can help increase revenue

December 31, 2020 By Tom Jaenicke

Branding in the propane business is often overlooked, but research shows that the consistent presentation of a brand can increase revenue by 23 percent.