Develop brand awareness and customer rapport digitally
October 22, 2020 By Sarah Peecher
Learn which efforts to pursue in online spaces to grow brand awareness for your company, and help it gain and retain customers.
Read More In the Know: Serving customers who face financial difficulties
October 15, 2020 By Tony Botts
The more knowledge and information your customers have, the better decisions they can make financially to ensure they stay warm this winter.
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Create video content to reach your customers
August 28, 2020 By Sarah Peecher
With its growing popularity as a way for customers to get information, video should be a part of your marketing plan.
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Help realtors sell propane-powered homes, businesses
August 25, 2020 By Tom Jaenicke
While some priorities have shifted over the years, here are the longstanding advantages of propane that realtors need to hear more about.
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New head of communications joins PERC
August 13, 2020 By Sarah Peecher
The Propane Education & Research Council hired Erin Hatcher as senior vice president in charge of communications and marketing.
Read More Consult these resources for independent marketers
August 13, 2020 By Randy Doyle
Randy Doyle offers five ways owners of small, independent propane businesses can overcome their complex challenges.
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Retailers adapt to customers’ fluctuating needs, behaviors
August 7, 2020 By Chris Lewis
As customers’ needs and behaviors change, retailers must leverage technology to conduct business in this new nonphysical era.
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Fine-tune your marketing plan
June 25, 2020 By Tom Jaenicke
As consumers emerge from the pandemic world in which they have lived for the past several months, many of their buying habits and expectations of doing business have changed.
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Fostering product enthusiasm and a sales-oriented culture
March 23, 2020 By Randy Doyle
A sales culture must begin with leadership that instills confidence and enthusiasm for the products and services propane provides.
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LinkedIn optimization for propane marketers
March 17, 2020 By Allison Kral
Here’s how propane retailers can use LinkedIn to their benefit to connect, recruit hires, provide insights and news, and share opportunities.
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