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Communicate effectively with email

August 25, 2022 By Danielle Pesta

Communicating with customers though email isn’t going away. Find out how to convert more propane customers with the right email messaging.

This article is tagged with communication, community outreach, digital media, Environmental messaging, marketing, rebranding, the digital space and posted in Blue Flame Blog, Current Issue, From the Magazine

LPG Spotlight: Phillips Energy

August 23, 2022 By Carly Bemer

Virginia propane retailer Phillips Energy is dedicated to raising awareness about Alzheimer’s disease, surpassing $100,000 in donations in nine years.

This article is tagged with community outreach, LPG Spotlight, marketing, Phillips Energy, Virginia and posted in Current Issue, Featured, From the Magazine

Photo: B4LLS/iStock / Getty Images Plus/Getty Images

Document your business with video

August 2, 2022 By Danielle Pesta

Propane retailers should consider using video to engage customers, boost brand recognition and educate on the benefits of propane.

This article is tagged with customer relations, digital media, marketing, Propane Education & Research Council (PERC), the digital space, video and posted in Current Issue, Featured, From the Magazine

Photo: Dzmitry Dzemidovich/iStock / Getty Images Plus/Getty Images

Digging into DEI

July 18, 2022 By Carly Bemer

Propane industry members offer tips to improve diversity, equity and inclusion efforts while also growing the business.

This article is tagged with Blue Rhino, customer relations, Electrification, Employee hiring, employee recruitment, employee retention, employees, Ferrellgas, hiring, Lakes Gas, marketing, UGI Corp. and posted in Current Issue, Featured, From the Magazine

Renewable propane is a reality

July 7, 2022 By Tom Jaenicke

Tom Jaenicke explains why the propane industry is warming up to the renewable propane option and how to source, market and sell renewable propane.

This article is tagged with marketing, Marketing Mix, renewable energy, renewable propane, tom jaenicke and posted in Blue Flame Blog, Current Issue, From the Magazine

Meet propane customers on Google

June 23, 2022 By Danielle Pesta

Having an optimized website and strong SEO will boost the online presence of propane retailers and help them market to customers using Google.

This article is tagged with digital media, marketing, the digital space and posted in Blue Flame Blog, Current Issue, From the Magazine

Uncover digital marketing strategies

May 27, 2022 By Danielle Pesta

PERC’s 2022 Energy for Everyone Marketing Conference educated propane industry members on digital marketing tactics to improve marketing strategies.

This article is tagged with digital media, education, marketing, Minnesota, Propane Education & Research Council (PERC), the digital space, trade shows and posted in Current Issue, Featured, From the Magazine

Use marketing as a competitive advantage

May 5, 2022 By Roger Rosenbaum

Propane retailers must adapt their marketing and communication strategies for a post-COVID era to gain a competitive advantage with consumers.

This article is tagged with communication, competition, COVID-19, crisis communication, customer relations, customer service, marketing, technology and posted in Blue Flame Blog, COVID-19, Current Issue, From the Magazine

Otodata promotes team member to senior director role

March 17, 2022 By Carly Bemer

Otodata promoted Gregory Bronner, who joined the company in 2016, to the role of marketing and communications senior director.

This article is tagged with marketing, Otodata, people news, promotion and posted in News

Higher energy prices hurt us all

February 22, 2022 By Tom Jaenicke

Tom Jaenicke suggests propane retailers let their customers know that they share the pain of higher energy prices caused by inflation.

This article is tagged with crude prices, customer relations, customer service, marketing, Marketing Mix, propane prices, propane supply, supply and pricing, tom jaenicke, U.S. Energy Information Administration (EIA) and posted in Blue Flame Blog, Current Issue, Featured, From the Magazine

TAG: marketing