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Your website should be your customer contact portal

April 30, 2025 By Tom Jaenicke

Tom Jaenicke encourages readers to drive customers and prospects to their website, not their office.

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This article is tagged with April 2025, customer relations, customer service, marketing, Marketing Mix, tom jaenicke, website and posted in Current Issue, From the Magazine

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Net Promoter Score ranks customer perceptions

January 22, 2024 By Danielle Pesta

Find out how the Net Promoter Score provides insight about customer satisfaction and how likely they are to recommend your propane company.

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This article is tagged with customer relations, customer service, digital media, January 2024, marketing, propane customers, survey, the digital space, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

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How to tackle negative reviews

October 6, 2023 By Danielle Pesta

The cost of ignoring poor feedback is too high for your propane business. Learn how to manage negative reviews constructively.

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This article is tagged with customer relations, customer retention, customer service, digital media, marketing, social media, the digital space, Warm Thoughts Communications and posted in Current Issue, Featured, From the Magazine

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Create meaningful customer communication

May 25, 2023 By Tom Jaenicke

In his latest column, Tom Jaenicke encourages retailers to let customers know about the sustainability of the propane business.

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This article is tagged with communication, customer relations, customer retention, customer service, marketing, Marketing Mix, tom jaenicke, Warm Thoughts Communications and posted in Blue Flame Blog, Current Issue, From the Magazine

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Document your business with video

August 2, 2022 By Danielle Pesta

Propane retailers should consider using video to engage customers, boost brand recognition and educate on the benefits of propane.

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This article is tagged with customer relations, digital media, marketing, Propane Education & Research Council (PERC), the digital space, video and posted in Current Issue, Featured, From the Magazine

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4 categories to update your business data

July 28, 2022 By Christopher Caywood

Propane retailers should remember that databases deserve a refresh in the summer to keep customer and equipment information updated.

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This article is tagged with Caywood Propane Gas Inc., Christopher Caywood, customer relations, customer retention, retailer technology, technology and posted in Blue Flame Blog, Current Issue, From the Magazine

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Digging into DEI

July 18, 2022 By Carly Bemer

Propane industry members offer tips to improve diversity, equity and inclusion efforts while also growing the business.

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This article is tagged with Blue Rhino, customer relations, Electrification, Employee hiring, employee recruitment, employee retention, employees, Ferrellgas, hiring, Lakes Gas, marketing, UGI Corp. and posted in Current Issue, Featured, From the Magazine

Roger Rosenbaum

Use marketing as a competitive advantage

May 5, 2022 By Roger Rosenbaum

Propane retailers must adapt their marketing and communication strategies for a post-COVID era to gain a competitive advantage with consumers.

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This article is tagged with communication, competition, COVID-19, crisis communication, customer relations, customer service, marketing, technology and posted in Blue Flame Blog, COVID-19, Current Issue, From the Magazine

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Provide employees with soft-skills training

April 7, 2022 By Christina Armentano

Paraco Gas is providing employees with soft-skills training to elevate workforce communication, employee mindset and customer satisfaction.

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This article is tagged with communication, customer relations, customer service, Paraco Gas, training and posted in Blue Flame Blog, Current Issue, From the Magazine

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Higher energy prices hurt us all

February 22, 2022 By Tom Jaenicke

Tom Jaenicke suggests propane retailers let their customers know that they share the pain of higher energy prices caused by inflation.

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This article is tagged with crude prices, customer relations, customer service, marketing, Marketing Mix, propane prices, propane supply, supply and pricing, tom jaenicke, U.S. Energy Information Administration (EIA) and posted in Blue Flame Blog, Current Issue, Featured, From the Magazine